New video series explores why retail is moving to cloud edge for frictionless commerce

If it’s time to make the store your focus to deliver the fast, fluid and personalised experiences that consumers now expect, then our new video series can help you understand how cloud edge ensures the experience is truly ‘zero-friction’. 

Our videos have been prepared for technical and non-technical audiences to answer the most common questions that arise when we use the terms edge and cloud computing. 

Join me as we share how cloud edge is creating buying opportunities that are seamless and lightning-quick. 

Video 1: What is edge computing and why does it matter?   

Video 2: The trends driving retail’s move to edge computing 

Video 3: The top benefits of cloud edge for retail 

 Video 4: 3 reasons retailers need edge computing 

---

To achieve frictionless commerce, you need cloud edge 

See how cloud edge can help you create hybrid customer experiences across the entire buying journey. 

New in Infinity – November 2021

Check out the latest enhancements across the Infinity platform designed to help you and your team work more efficiently and create the fast, frictionless experiences customers expect.

Infinity is a modular platform and you may need additional components or licencing to access some functionality.

---

INFINITY APIs

Easily validate customer addresses

Infinity is now integrated with the Addressify and NZ Post address validation services. This prevents customers from providing inaccurate or incomplete address details, giving you the confidence that web and store orders are linked to the correct customer address. It includes validation of addresses for loyalty customers, orders and quotes, and customers stored in Infinity Loyalty. To use this feature, you’ll need a service agreement with Addressify and/or NZ Post.

Increase efficiency when receipting multiple POs

A new API allows your external suppliers to create a group of purchase orders (or purchase order lines) to make it easier for you to receipt multiple purchase orders at once. Suppliers can generate an Advanced Shipment Notice to provide information about the items included, and their related purchase order lines, so you can be prepared to check and accept delivery.

---

INVENTORY

Increase accuracy of inter-branch stock transfers

Your stores can use the new Inter-branch Transfers Report to check for any variances between stock sent to them from another store and the stock that arrives. The report helps reduce inventory leakage between branches and force better stock management practices. It’s particularly useful for retailers who sell high-value items that are routinely transferred between branches. Stores will only see stock movements to or from their own branch.

Simplify stock receipting

You can now configure Infinity so that whole numbers (1,2,3) rather than decimals (1.00, 2.4) must be used in stock receipting. This simplifies stock receipting if you only use whole numbers in stock management and reduces the opportunity for time-wasting errors and confusion. 

Comply with AGDC data requirements

North American cigarette retailers can now use Infinity to meet AGDC (Altria Group Distribution Company) scan data requirements. You can report sales to tobacco companies directly, and then receive reimbursement from them, using an automated process that identifies eligible sales transactions and generates weekly reports in a AGDC compliant format.

---

ORDER MANAGEMENT

Full visibility of orders

The Click and Collect Dashboard has been renamed the Orders Orchestration Dashboard to better reflect the wide range of customer order scenarios that it manages, including collection and delivery via store-to-door, drop shipping and click and collect.

Email customers order information

If you capture transaction data in the TH_FieldText fields, you can now include that data in the email that is sent to customers with their transaction receipt.  This allows you to include additional, business-specific information in the email that your customers receive.

---

REPORTS

Give fuel sites better AA Smartfuel loyalty reporting

Fuel stores have three new reports that enable them to see transactional details for the  AA Smartfuel program, more easily gauge how the program is performing and assess ways to improve its productivity. The reports include analysis of fuel discounts accumulated by customers, fuel discounts redeemed by customers and non-fuel product sales that qualified for shop-sponsored cents-per-litre discounts.

---

POINT OF SALE

Give your customers a single receipt

If your business uses PC EFTPOS NZ, you can now take advantage of the ability to only print one receipt, saving on paper and giving your customers the option to make a more sustainable shopping choice.

And if you want to go paperless and eliminate all paper receipts, Australian retailers can use Slyp Smart Receipts to send digital receipts direct to the customer’s banking app.

Let customers mix and match their loyalty accounts

Fuel retailers who use Infinity Loyalty to offer cents-per-litre discounts via an app can now allow their customers to group together loyalty accounts using the app and redeem saved cents-per-litre discounts from any of these accounts during a fuel purchase. This allows fuel customers who have multiple accounts amongst family members to mix and match how they use their accounts, reducing potential confusion about where their saved cents-per-litre discounts have gone.

Analyse historic foot traffic in stores

You can now record the foot traffic in your stores retrospectively, instead of just on the current day, giving your staff greater flexibility in record-keeping and providing a more comprehensive, reliable picture of the numbers of customers entering your stores. The foot traffic functionality is also now available in Restricted Back Office.  

Allow customers to change their minds during refunds

Your store staff can now cancel out of a refund to Afterpay and Zip, giving customers the opportunity to reverse their decision and preventing unintentional refunds to these two payment methods.

---

TECHNOLOGY

• Stock information can be shared throughout your solution infrastructure more readily and seamlessly. The Cloud Events Service now publishes notifications about purchase orders, goods receipts and goods receipt cancellations, in addition to sales invoices. That means external systems, such as ERPs, use near real-time stock management information from Infinity rather than having to use custom integrations, flat files or pulling information using API.

• We’ve renewed Infinity’s certification with Quest Payment Systems in New Zealand, giving users of the Quest pinpad configured for use with Paymark the ability to integrate their EFTPOS solution with Infinity POS.

• Infinity now allows you to proactively prevent accidental mass data updates which can impact the Linker performance and reduce the real-time accuracy of information. Additional protection on the AKPOS database triggers blocks if updates to more than 20,000 rows are attempted within a single update. Block triggers can be removed as well as added.  

• To help retailers improve their security compliance, Infinity Web Integration and Infinity Loyalty now support the ability to work with TLS 1.0 disabled. This enables businesses to disable the now obsolete TLS 1.0 protocol and reduce their security risk profile. 

• Infinity Quickfire has been modified so that you can now automate upgrades by performing a silent upgrade of Infinity ETL and the Infinity Cloud Events Service using the Command line.

• The Infinity Gift Card API has been converted to a REST API for easier integration.

---

To find out more about any of these enhancements and add them to your Infinity platform, contact us. 

If you’d like to get our regular ‘New in Infinity’ updates in your inbox, sign up to our newsletter.

Video: GAS crafts personalised customer experiences to grow loyalty

GAS is one of New Zealand’s largest independent fuel retail networks. Following its blistering-fast implementation of Infinity point of sale software, the retailer is now capturing customer data to develop a distinctive experience and boost loyalty.

Watch Nahid Ali, GAS General Manager, describe how GAS can now develop cluster- or even site-specific offers that let site owners take advantage of opportunities in their local areas.

Nahid explains:

“Infinity has opened the door for GAS head office and GAS retailers to a wide variety of marketing tools that we've never enjoyed before.”

---

Interested in how GAS only took 10 weeks to deploy Infinity POS nationwide?

Watch GAS modernises fuel retail through fast point of sale deployment.

---

If you’d like help to create tailored customer experiences that boost loyalty, get in touch. We can help you seamlessly integrate physical and digital channels to create a unified customer journey.

---

New guide: Why cloud edge is the new battleground for retailers

Retailers have turned their attention to the store to create the unified commerce experiences consumers now expect across the entire buying journey.

They’re blending physical locations with digital channels and using technologies such as AI, AR, VR and IoT to create new value through frictionless and dynamic interactions. 

However, it’s a challenge to give these latency-sensitive, data-intensive applications the performance and speed they need with a traditional central cloud or data centre. Uploading and downloading data takes too long. And it requires expensive infrastructure and network bandwidth. 

That’s why cloud edge is a game changer. By enabling connected devices to process data closer to where it’s created, on the edge, it ensures the customer experience is truly ‘zero-friction’. 

---

Our new guide, The retailer’s guide to cloud edge: Why cloud edge is the new battleground for retailers, explains what edge computing is and why it matters, what’s driving adoption and the benefits it delivers, with retail use cases and architecture considerations.

It’s been written for technical and non-technical audiences who want to create lightning-quick ‘phygital’ experiences that cut costs, delight customers and grow revenue. 

DOWNLOAD THE GUIDE

---

Want a taste of what’s inside?  

Watch Mike Baxter, Triquestra’s CTO, as he explains how edge computing works and why it’s important for rich retail experiences.

---

3 ways Liquorland is crushing inventory management

Liquorland is one of New Zealand’s most successful, sustainable and responsible liquor retailers. With Infinity providing unified inventory, POS and fulfilment, the retailer has added over $100 million in sales in only four years and grown its market share 5 percent - a massive result in a mature market. 

We interviewed Brett O’Hanlon, Liquorland’s Finance and IT Manager, and Andrew Barr, Owner Operator, for insights into how strong inventory management helps to drive profit and sales. 

Many retailers struggle to create a single view of inventory across all locations, but Liquorland is one of the few that has mastered it. Watch the retailer explain how it uses Infinity to reduce costs and optimise its range, delighting customers with personalised experiences that convert.

---

1. Optimising store ordering, merchandising and marketing 

How do Liquorland stores achieve results four times ahead of industry average growth? Brett and Andrew describe how unified commerce helps ensure Liquorland is “match fit” to pursue its ambitious growth strategy. 

Andrew explains:

“Infinity has helped us manage inventory by letting us understand what's selling when and where. This allows us to access cash to invest in products that will help enhance the customer experience.”

---

2. Flexible pricing and promotions 

Brett explains how Liquorland now gives all 130-odd stores “sovereignty” over their own local promotions, while also participating in powerful nationwide offers.   

And to ensure a unified customer experience, all the promotions are available on the ecommerce site:  

Video: Unifying the CX via flexible pricing & promotions

---

3. Forecasting demand to match customer needs 

Andrew says that delivering better cashflow starts with better demand forecasting. 

By having data available across the business, he can build heat maps to predict how much of a specific product customers will want to purchase during key periods of the day or week. That ensures he has the right stock on hand and the right specialist staffing for his customers’ needs. 

Video: Liquorland improves cashflow through better inventory management

---

For more on how Infinity supports Liquorland to offer new omnichannel services, read: Infinity helps Liquorland get click-and-collect ready for lockdown in less than a week

Want help to unify your inventory? Contact us to find out more about how Infinity can give your business an accurate and single view of inventory.

---

New in Infinity – August 2021

Here are the latest enhancements we’ve added to the Infinity platform to help you create the frictionless experiences your customers expect.

Infinity is a modular platform and you may need additional components or licencing to access some functionality.

---

INFINITY APIs

Extend product pricing options 

The Products API now offers greater versatility when determining prices. Previously, users could select Price1 at the Head Office or an alternative (eg Price8) at a specific site. Now the API returns all prices set up from Head Office (when left blank) or all prices set up for a specific site (when the site code is supplied). So, for example, you can use Price8 at the Head Office to produce a single global price for a product.  

Faster troubleshooting following database error 

The Cloud Events Service now stops on a fatal error. Previously, it only logged an inability to connect to the database and when the maximum retries were exceeded it entered a state where the service was still running at the Windows level, but it wasn't doing any work. Now, if the service fails to connect to the database for more than the configured retries, the Windows service will stop, allowing OS level monitoring to raise alerts and perform recovery operations.  

Easier sales to non-debtor customers  

Using the Infinity pricing engine and pricing conditions to price a cart on a web store then pass the resulting sale to Infinity is now simpler when selling to non-accounts receivable customers for integrations that use Infinity APIs. Output from the Infinity Carts API can be used as input to the Invoices API with only a few additional pieces of data added. Previously some manipulation of the accounts receivable account code was required for non-debtor customers.

More control when retrieving price change records 

The Product Price List API has been enhanced to allow a consumer of the API to retrieve recent price changes while also specifying the maximum number of records to return. This enables the consumer to control how many records to receive at once and tune application performance.  

---

ORDER MANAGEMENT

Customer online orders now visible at POS

POS users can find and view online orders on the POS Sale screen. This offers a more seamless experience for both the customer and the POS operator, for whom there is no distinction between an order the customer made online and an order placed at a physical store. 

---

PRODUCT INFORMATION MANAGEMENT

Easier parent-child items adjustments

Infinity now allows you to automate parent-child items adjustments. With just a few steps, you can assign a new parent item to existing child items with no need to manually perform stock on hand and cost adjustments.

Increase control over point of sale refunds

Using the Returns Extended module you can now define if a particular item is refundable or not, giving retailers the ability to prevent particular items from being refunded at the point of sale.

---

PRICING & PROMOTIONS

Increase personalised customer promotions

The Infinity Rules Based Pricing interface has been enhanced to allow retailers to create and maintain customer-specific promotions that could previously only be maintained via integration. This allows you to create more personalised promotions and enhance customers’ purchasing experience.  

Allow staff to apply discretionary total sales discounts

Infinity Rules Based Pricing now allows you to manually apply total sale discounts to all items in a sale, including items that are already part of a promotion. This enhancement gives your staff more discretion when it comes to offering customer discounts; for example, when the customer signs up for your loyalty program.

---

POINT OF SALE

Allocate refund items to correct location

POS users can now assign items to a specific location using the Returns Extended module. This enables more accurate and less time-consuming stock adjustment. POS users are prompted to allocate the item to the correct location at the time the goods are returned and are not tempted to keep the item to the side for location details to be entered later. 

Give customers summaries of epay transactions on a receipt

You can now print more than one epay transaction reference on a receipt. This means that if a customer buys more than one epay product it is easier to query the epay system and resolve any potential problems by easily identifying the items in the sale.  

Increase accuracy of cashout transaction records

POS receipts have been enhanced to display the word "Cashout" instead of "Change" when an operator processes a single EFTPOS transaction with a cashout, thereby providing a more accurate record of the transaction. If the transaction was a split payment, the word "Change" will not be replaced even if the cashout was part of the transaction.  

Provide staff with information when Wishlist provider unavailable

POS operators are now given more helpful error messages when the Wishlist provider is unreachable or the Wishlist service name is invalid. The length of time your system will wait to receive a response from the Wishlist provider can be configured, and the POS operator will be prompted when the timeout is met, allowing them to communicate more effectively with the customer when the Wishlist isn’t available.  

---

MESSAGING

Easier management of bulk emails

Infinity Messaging can now send a configured number of emails per minute only. This enables retailers whose email service limits the number of emails per minute to automatically send a large volume of emails, such as monthly debtor statements, in managed chunks.

---

TECHNOLOGY

MESM RPB SQL Runner is now .NET 4.6.2 compatible and does not depend on installation of .NET 3.5 Framework on the target PC.

---

To find out more about any of these enhancements and add them to your Infinity platform, contact us. 

If you’d like to get our regular ‘New in Infinity’ updates in your inbox, sign up to our newsletter.

New in Infinity – May 2021

Here’s new functionality across the Infinity platform that will help you and your team deliver the frictionless experiences your customers expect.

Infinity is a modular platform and you may need additional components or licencing to access some functionality.

---

INFINITY API

Better management of products sold 

The Products API now supports an expanded range of Infinity’s standard product management functions. The additions increase control over the selling of certain products, to ensure that business rules can be met and the correct products are selected while processing transactions. 

 You can use it to define and view: 

• The sites where a product can be sold.   

• The date range between which a product can be sold. 

• Whether the product must be the only product in a transaction. 

• Whether each unit of a product must be on a different transaction line. 

• Whether the product can only be paid for using certain media. 

 Make future product changes 

The new Products Planned Changes API allows you to take advantage of Infinity’s batch updates function to make changes to products that will take effect at a future date and time. Customers whose master product details are managed in systems outside Infinity can use it to create, overwrite, retrieve and delete future-dated changes. 

 Offer multichannel payment options 

Infinity Sales Orders API now supports websites sending payments for existing orders. Customers can pay for their in-store orders online, giving them more flexibility when managing their orders and offering a seamless purchasing experience.  

---

INVENTORY

Tailor labels printed for stores 

Infinity Labels now allows retailers to change the order that labels appear on screen, meaning you can print labels in the order that makes sense for your store layout. For example, you can decide to sort labels by description rather than by SKU. 

Easier de-allocation of stock from locations 

Finding items to de-allocate from a location has become easier and less time consuming now that stock items that are listed alphabetically on the Items Location screen, are also listed in that order on the De-allocate screen. To reduce errors and increase accuracy when de-allocating items from locations, Infinity can be configured so that all items are deselected by default and users need to select the items that are to be de-allocated. 

---

ORDER MANAGEMENT

Tax-free items retain status throughout order process 

Infinity can now process tax-free sales orders from creation to completion. Items logged as tax-free through any channel will retain their tax status throughout the lifetime of the order. 

---

PRICING & PROMOTIONS

Increase promotion options for branches 

Businesses that use branch clusters in conjunction with rules-based pricing can now configure Infinity to add items to pricing groups and promotional rules even if those items belong to a higher level cluster than the local branch, or belong to no cluster. This gives you greater flexibility in the promotions you can offer your customers. 

Remove inactive items from searches for more accurate promotions 

The Rules Based Pricing item search experience at the Back Office has been improved so that users no longer see a list of search results that includes inactive items when they are creating a promotional rule or adding items to a pricing group. This ensures that the correct products are added to promotions and prevents confusion when unexpected products are listed. 

Increase the number of discount options you offer customers 

Businesses that use customer discount groups as a way to group customers can now use these discount groups to create pricing rules for the TRADE condition type when using the standard rules-based pricing procedure. This extends upon the existing customer category options already available so that a customer can belong to two different groups, with pricing rules able to be defined for each.   

For example, a trade customer can receive a standard discount because they are a gold-tier customer, as well as discounts on a particular range of products because of their business type and discounts on a set of products that they have negotiated directly because of a piece of work they are doing. 

---

POINT OF SALE

Deliver staff reminders more frequently 

You can now update the reminders your store staff see throughout the day so that they keep pace with the changing needs of your business. Until now, reminders would be updated only when users started up the POS. Now when you add a reminder at the Back Office or Head Office, it will load at the POS when the operator logs in and after a transaction is completed.  

Control the visibility of branch stock levels 

Multi-branch businesses that include standalone outlets can now prevent those outlets from seeing stock levels at other branches, allowing you to maintain branch confidentiality across your organisation.  

Tailor the way you view search results 

You now have a greater choice of how you view Advanced Items Search results at the POS. Instead of viewing search results as thumbnails you can now choose to see all results in a list, which is useful when dealing with numerous results. You can also customise the columns listing the search results and the search criteria in a way that makes sense to your business and add search filters for these columns. 

Improve visibility of cash positions in stores 

If your business uses MESM Cash Management, you can now use it to receipt cash from the bank for your float and deposit cash in the bank, giving your Back Office staff an easy way of recording these transactions. You can also keep on top of your current cash position by seeing the amounts at all cash drawers as well as in the safe at a glance. 

Increase control over returns refunds 

The Returns Extended functionality can now prevent POS users from editing the unit price when completing a returns transaction if they do not have the authority to do so. If the unit price needs to be changed, the operator will need to get permission from a more senior staff member, thereby helping to prevent incorrect refund amounts from being given. 

Give customers BP fuelcard payment option 

If you are a New Zealand fuel retailer using PC-EFTPOS, you can now offer BP fuelcard as a payment method, allowing you to add more customers to your customer base.  

---

ADMINISTRATION

Increase security by increasing password strength 

Access to POS, BOS and HOS can now be made more secure through the use of password policy complexity. When implemented, your users must create strong passwords with at least three different types of character (they can use upper and lower case letters, numbers or special characters). 

More control for head office when closing branches 

You can now disable branches centrally from Infinity Head Office, allowing you to: 

• Reduce the reliance on manual tasks when closing a branch. 

• Gain greater control and flexibility when it comes to branch management. 

• Shut down a branch more quickly, safely and efficiently than ever before. 

Your staff have to be specifically given permission to do this, meaning that admin users can enjoy greater control over branch management while other users cannot accidently close a branch. 

---

TECHNOLOGY

SQL 2019 users will no longer get a "Login failed for user error" when the correct SQL user and password are entered. This applies for the following scenarios: 

• When upgrading Infinity and the SQL user connecting to the database is not the standard Infinity SQL user. 

• When the Infinity SQL user already exists, you are installing Infinity again and the correct SQL password is supplied during installation. 

---

To find out more about any of these enhancements and add them to your Infinity platform, contact us. 

If you’d like to get our regular ‘New in Infinity’ updates in your inbox, sign up to our newsletter.

Three ways to revamp the fuel customer experience

With demand for traditional fuel expected to plateau around 2030, fuel retailers are urgently innovating to replace shrinking revenues and dwindling profits.

The leaders have quickly moved to improve and expand their traditional products and services and launch in new, but related, market segments. They recognise that the future business of fuel will be less vehicle-centric and more focussed on the customer. They’ve developed a customer-centric mindset and are building new skills and capabilities to compete with unfamiliar competitors.

We’ve seen some impressive transformations. The retailers making the first move are creating differentiated experiences for competitive advantage and forming strong customer relationships that are driving up conversions and profits.

It’s an immense undertaking. 

While fuel retail has always been challenging – very fast service is non-negotiable, transaction volumes are high and operations typically run 24x7 – this requires a fundamental transformation of the standard business model.

And customer expectations have never been higher. Today’s consumers expect brands to deliver fast and frictionless experiences through compelling interactions across all physical and digital touchpoints. Building customer loyalty requires a complex mix of emotional and rational factors that enable you to connect and build relationships with customers across all your channels and communications.

---

So where should you focus? 

Here are the three actions you can take now:

---

1. Enhance the purchasing experience

Create a seamless experience across the end-to-end ordering and purchase journey, with personalised offers and incentives to encourage store visits, and fast point of sale transactions on the forecourt and in stores.

• A mobile app will let your customers pay for fuel without leaving their vehicles. Don’t restrict it to payments - use the app to help customers find their nearest service station, view their purchase history, accumulated loyalty points, discounts and rewards, pre-order coffee, convenience items or a carwash.

• Some retailers are making payments fully contactless with license plate recognition systems where customers essentially pay for fuel with their number plate.  

• By identifying customer pain-points and aggressively embracing innovation, our client Z Energy has delivered a world-first in fuel retail with the launch of its virtual fuel tank - Sharetank. 

2. Transform the convenience store

The convenience store format is ready for change. Consumers are cutting back on big weekly supermarket shopping trips and choosing to purchase more of their groceries at easily accessible local stores.

• Become a neighbourhood hub by expanding beyond traditional c-store offerings into high-quality products and fresh food, and design places customers want to visit, rather than need to visit.  

• Increase sales and create new profit streams by giving your customers a variety  of delivery models, such as click-and-collect and home delivery.

• In highway locations, encourage customers to stay as long as they want, with in-store and takeaway food, and rest areas for travellers.

• Consider the un-manned store model, which reduces costs while offering customers a quick, digital experience. 

3. Personalise customer offers and experiences

Historically, fuel loyalty programmes were ‘earn and burn’ type rewards that provided discounts for future spend and effectively gave away customer data and relationships to third party loyalty and payments providers or consumer brands. 

• You have a fantastic opportunity to reclaim ownership of your customer data from a variety of channels and touchpoints – ranging from fuel selections to coffee preferences and grocery purchases within stores. 

• Analyse these customer preferences and develop personalised communications, experiences and offers that go beyond the novel to become meaningful.

• Use AI tools to include personalised recommendations in e-receipts and during click-and-collect pick-ups. 

By anticipating your customers’ needs and showing that you know and understand them, you’ll drive up conversions, increase revenues and boost loyalty.

---

If you need help to create exceptional customer experiences, get in touch. We can help you seamlessly integrate physical and digital channels and create your unified customer journey.

---

Connecting, engaging and delivering: unified commerce’s top benefits

A single retail management platform positively impacts your entire business in so many ways.

1. Simplify your technology

A single commerce platform gives you a leaner and more flexible architecture to deliver greater agility, increased efficiency and more control. By centralising data and systems you can expect many IT efficiency improvements, including:

• Scalability: third parties can easily plug in, building the ecosystem of retail software, tools, resources and devices you can add and change to match your business needs.

• Accuracy: exposing data and functions (rather than moving and replicating them) reduces integration - improving efficiency, decreasing errors and increasing accuracy.

• Easier to maintain: the single centralised platform reduces the need for reconciliation and manual processes to maintain and manage data and functions, and there is only one system to secure.

• Reduced costs: reduced maintenance, management and integration of data and systems decrease your overheads.

---

2. Accelerate speed to market

These improvements in IT efficiency and flexibility let you meet business demands faster and innovate much more quickly. There’s less work required to plug in and implement new functions across channels, test cycles are reduced, and you’ll use development capacity more effectively. Teams currently tied up in building and checking integrations can be moved onto more innovative, customer-centric initiatives.

---

3. Optimise inventory and availability

Your most significant benefit will be increased sales generated by ranging and fulfilment capabilities that enable you to sell products across channels (and even sell products not normally stocked within any channels).

With a single view of stock across all locations, plus the ability to easily move it around the business, you’ll reduce your inventory costs and overall stock requirement. And by giving customers a range of purchasing and fulfilment options, you’ll enhance your service and increase customer satisfaction.

---

4. Boost in-store productivity and sales

You’ll benefit from lower shipping costs and increased sales when your ‘click-and-collect’ customers pick up their purchases at stores, with research showing nearly 50% of users bought additional items when picking up purchases.

Foot traffic has declined, and store closures are increasing. By arming your staff with extensive product details and providing shoppers with experiences that entertain and entice them to linger, you’ll enhance customer interactions, improve staff productivity and ultimately increase conversion.

---

5. Mobilise and personalise your customer experiences

The ability to see each customer’s shopping preferences and history across all channels is critical for building personalised shopping experiences.

With a holistic view of your customers, you’ll be able to better plan your pricing and promotion strategies and get the right offer or message to the right customer, at the right time and right place.

---

6. Use data for business insights

One of the most compelling benefits of unified commerce is the value that comes from using all the centralised data to obtain insightful or actionable information and have it available when and where it’s needed.

A single, unified platform gives you the ability to view all customer touchpoints and react to potential issues in real time. With a single source of truth and powerful analytics, you can turn large amounts of data from disparate sources into insights that help you to attract and engage customers in new ways, and improve your bottom line.

---

For more on unified commerce and why it’s the future of retail, download this free ebook. 

GET THE FREE EBOOK

---

Start your journey to unified commerce. Get in touch

---