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New in Infinity – February 2024

Here’s new functionality across the Infinity platform that will help you and your team reduce operational complexity while improving the customer experience. 

Infinity is a modular platform and you may need additional components or licencing to access some functionality.  

INFINITY API

Enhance business continuity during a processor failure 

The Cloud Events Service’s processors will now keep running even if one of them fails. The processors that aren’t directly impacted will continue to operate, lowering the risk of business interruption. You can configure the service so that you’ll be alerted via email to the failure by a fatal error warning. 

PRODUCT INFORMATION MANAGEMENT

Faster access to historical sales impacted by unit cost changes 

When viewing historical sales transactions in item maintenance, you can now see exactly when changes to the unit cost of an item started to impact sales line costs. 

Improve data privacy by concealing stock costs from store staff 

If you want to keep the cost your business pays for stock confidential, you now have the option to hide it from the sales and credits screen at the Back Office so that it’s not exposed to your store staff.  

INVENTORY

Simplify urgent stock transfers from warehouse to store 

If your business manages all stock requests from the head office, you can now use Infinity’s replenishment request function to order branch stock, instead of raising a purchase order. This can be useful if you want to get an item from the warehouse to a store at short notice and you are happy for the warehouse to send what it can based on availability.

Increase receipting speed and accuracy with audible scan warnings 

Using Cloud Inventory to receipt items that have arrived in a consignment of multiple stock transfers will improve your detection of errors now that store staff get a “bad beep” warning when they scan an item that isn’t supposed to be in the consignment or an item that has an invalid barcode. We’ve also improved your staff’s ability to identify variances for over and under transfer receipts, making the receipting process speedier and more precise.  

CUSTOMERS & LOYALTY

Meet privacy law obligations by automating customer data retention periods  

We’ve enhanced Infinity Loyalty to give you more options for managing your Personally Identifiable Information (PII) risk. You can automatically remove customer data from POS and Back Office machines when there are no open sales orders and no transactions for that customer within a configurable period.  

Before you can use this functionality, you need to have a stable infrastructure, as the customer search will always use a connection to the Head Office. Also note that these changes should be part of your wider PII programme. 

Streamline mass updating of free prepaid product offers 

Offering free prepaid promotional products can be an effective way of engaging with your existing customers. We’ve made adopting this strategy more seamless now that you can use Infinity Loyalty to update many prepaid product balances at the same time.  

Enhance security by deactivating stolen partner loyalty cards 

If you use Infinity Loyalty with partner programmes, you can now block a customer’s Airpoints or Flybuys card that has been stolen or involved in a fraudulent transaction so it can’t be used as an identifier at your Point of Sale or at an outside payment terminal, thereby protecting your business from potential fraudulent card use. 

In addition, by blocking (and not deleting) the identifier, you remove the risk of it being allocated to another customer. 

Create tailored rewards when resolving customer concerns 

We’ve enhanced the ways you can reward Loyalty customers by enabling you to manually adjust a customer’s accumulator balance at the Head Office. You can use this new function to add a “stamp” for a customer, so that, for example, you can give them a free coffee as a way of resolving a concern or query.   

Speed up loyalty customer scanning during a sale 

Scanning a loyalty customer into a sale is faster and more efficient now that your store staff no longer have to open the customer search function before scanning the customer’s card. If you want to maintain customer confidentiality, this has the added benefit of not exposing customer information to your store staff. 

PRICING & PROMOTIONS  

Simplify the set-up of quantity-based promotions at any price level 

If you use quantity price breaks, you can now apply those breaks to prices 2-8, as well as to price 1, on the Infinity item master data. Applying breaks across all price fields can be easily managed using Infinity ETL, which saves you the hassle of manually maintaining the various individual pricing scales for an item.  

REPORTS & ANALYTICS

Improve stock management with better inventory-related reporting  

We’ve made a number of improvements to the end-of-month financial reports so that they’re more useful for inventory-related reconciliation. The Stock Movement Summary Report now offers a transaction breakdown using both quantity and cost values, as well as allowing you to easily see any variance between opening and closing balances. This means the report provides an easily readable view of all stock-related activity and allows you to identify instances where incorrect store processes were followed, such as selling items into negative stock.  

Other changes have been made to support these enhancements. Both the Stock Movement Summary Report and the Sales and Stock Gross and Profit Report now round the cost to four decimal places rather than two, as a way of further improving the accuracy of the reports’ cost figures over a long period, while the Chronological Item Movement Report includes the item on-hand quantity, which will be shown in red if a stock movement puts the item quantity into negative.  

Help store staff make purchasing decisions for future promotions 

Infinity’s new RBP Promotions Report allows your stores to see upcoming and current promotions and helps them make the purchasing decisions needed to run those promotions. They can use the report to understand what they need to order and when they can reduce ordering as promotions come to an end, as well as to check that shelf labelling has the right pricing information. Head office staff can use the report to help stores plan and run promotions, including through advance advertising.

ADMINISTRATION

Enhance financial integrity with mandatory end-of-day completion 

If you use Infinity’s extended Cash Management functionality, you’ll find we’ve made some enhancements to reduce the risk of errors. Your store staff won’t be able to create a trading day if they haven’t completed an end of day on a POS station that has had sales activity, or if that station hasn’t linked to the Back Office that day. This ensures that all financial transactions are available at the Back Office when the trading day is created and removes the possibility of sales and till adjustments being missed. 

Extend lifespan of stock records for open transactions 

You can now keep stock transaction records open for a very long period if they are associated with open purchase orders and unreceipted transfers. The records will remain active and available for updating for the life of the transaction, even after the configured lifespan limit has been reached.  

Boost security by eliminating barcode login risks 

Staff logins can be a security concern for your business, especially if your people create barcodes by entering their credentials on third-party websites and then use those barcodes to log in. You can now negate the usefulness of these websites by requiring that all users log in manually rather than by scanning IDs.  .  

To find out more about any of these enhancements and add them to your Infinity platform, contact us. 

If you’d like to get our regular ‘New in Infinity’ updates in your inbox, sign up to our newsletter.

The 7 omnichannel capabilities reshaping stores

There’s a colossal shift taking place right now in how retailers plan, build and deliver their in-store customer experience.

And the prime driver behind this upheaval is the ecommerce boom that is creating new online shopping habits and reshaping consumers’ expectations of in-store experiences.  

Customers today crave convenience, personalisation and a seamless shopping journey that doesn’t stop when they enter a store.  

As more shopping journeys begin online and store visits becoming more intentional, retailers are looking for new ways to elevate the customer experience - by bringing digital convenience to stores, fulfilling orders via stores to increase profitability and delivering personalised and tactile in-store experiences.  

And while the shift towards online retail is real, physical retail is going to continue to grow at 4% year on year and total an estimated 70% of sales by 2027. The retailers that take a unified CX approach are seeing significantly higher profitability and sales growth than their peers. 

Do you have a clear strategy and roadmap towards strengthening your in-store CX?  

Many retailers struggle to support their customers’ omnichannel demands and aren’t equipped to create the shopping journeys now expected by post-pandemic, digitally savvy consumers.   

They have disparate and siloed backend systems that are fragile, inefficient and costly to integrate. Many implemented quick-fixes to get new capabilities up-and-running, but now need a long-term unified solution that delivers a single source of truth across all physical and online channels.  

And they’re under increased pressure to implement change fast but can’t quickly spin up the new “phygital” customer experiences the business demands. 

So what are the new capabilities retailers need to modernise their customer experience for unified retailing?

Here are seven areas where retailers are increasing their focus and investment:

1

Stores that amplify the digital experience

The phenomenal rise of live online customer experiences has migrated beyond social media and live chat to virtual shopping appointments. Retailers are using the unparalleled knowledge of their store staff to boost digital sales and service by giving in-store teams the tools to connect with shoppers digitally. Platforms like Brauz provide the video commerce smarts, while unified commerce solutions (like Infinity) help to automate the end-to-end process, from customer communications and data insights to seamless sales transactions and fast delivery. 

2

Digital convenience in stores

The POS used to be the epicentre of the store technology experience. But today consumers expect unlimited access to information and functionality to inform their purchasing decisions, and demand digital convenience inside the store. Retailers are putting customers in charge of their in-store experience by integrating digital services, such as the ability to look up loyalty points, explore product information and add items to digital wishlists in stores. Shoppable screens provide ‘endless aisle’ capabilities that let customers browse and order from the entire inventory. 

3

Self-checkout expands to self-service

In tandem with the new digital experiences inside stores, retailers are modernising their checkout experience so that customers can transact on their terms. They’re putting customers in control with fast and flexible self-guided assistance, mobile point of sale and contactless payments wherever the customer is - in the store, out in the warehouse or yard, at trade shows and pop-up stores. While self-serve kiosks are practical solutions for larger stores and supermarkets, fuel and convenience retailers taking advantage of new self-service software that can be deployed on any touchscreen terminal, making it simple to create fast and memorable experiences.  

4

Endless aisle for anywhere, anytime orders

Consumers are choosing retailers based on the ease and flexibility of the end-to-end experience. With a ‘buy anywhere, fulfil anywhere’ strategy and centralised unified commerce platform, retailers can give customers and staff real-time visibility of inventory, order and customer data across the business. That means customers can shop whenever they feel like it, at any time, using their most convenient channel.  And endless aisle access to inventory lets customers order any product and get it delivered to any address. 

5

Flexible omnichannel fulfilment

With ecommerce sales returning to pre-pandemic growth levels, services such as ship-from-store, click-and-collect, endless aisle and returns anywhere are all just table stakes today. Retailers are prioritising capabilities that help them to launch and scale omnichannel experiences faster by improving store fulfilment efficiency and enhancing the store pick-up experience. They’ve created hybrid stores that support the rise in online sales while meeting customers’ expectations for fast pick-up and delivery.  

They’re now introducing ship-from-store capabilities that not only enable ecommerce orders to be shipped from stores, but stores can also ship orders placed in other stores.  And with a unified view of inventory across all stores and DCs they can quickly see where inventory is located and the fastest route to fulfil orders. 

6

Unified channels strengthen personalisation

With more buying journeys beginning online, and store visits become more predetermined, customer expectations for a frictionless ‘one brand’ experience are rising. However, many retailers have channel silos that mean any interaction or activity that the customer had with them online is not available to the customer or staff within the store.  

Retailers are delivering personalised experiences by using AI and intelligence across online and offline channels to deliver timely and relevant communications, recommendations, offers and rewards across in-store and digital touchpoints, including the point of sale, mobile app, web, email and social. And some are extending these personalised recommendations into other communications with customers, such as e-receipts and shipping notifications. 

7

Unified employee experiences

A great customer experience hinges on a great employee experience. After years of underinvestment and now a labour crunch, many retailers are playing catch-up by making employee efficiency and enablement a top priority this year. They’re giving their in-store teams access to relevant customer intelligence - such as loyalty points and rewards, wishlists and sales histories – to equip them to add more value to their customer interactions. Some are using AI technology to provide personalised upselling recommendations during click-and-collect pickups. And localised pricing gives their teams up-to-date, competitive pricing and empowers them to make better, on-the-spot decisions. 

This post was originally published September 2022 and updated on 14 December 2023.

Want help to modernise your stores for unified retailing? 

As you transform your stores to be the centre of your omnichannel experience, your POS and retail systems must transform as well. If you’re experiencing technology challenges that prevent you from unifying store and digital experiences, get in touch. We’d love to help you make stores play a bigger role in your CX strategy. 

If you’re driving the CX transformation at your retail business, our unified commerce maturity model is the perfect tool to create your roadmap. Learn about the capabilities you need to create a rich mix of omnichannel experiences. 

How self-service software underpins growth in convenience stores

If queues lengthen and sales slow when your teams are busy making coffee or rolling ice creams, then you’ll be wondering how self-serve technologies can help your convenience business. Kelly Brown explains why many self-serve offerings aren’t suited to c-store formats and describes disruptive new self-serve software that makes it simple to create a fast and memorable experience.

Fuel and convenience stores that become destination stores are best positioned for long-term growth and customer loyalty.  

They know that a customer experience centred on convenience is fundamental to success. And they’re urgently modernising the checkout experience so that consumers can transact on their own terms.  

But as c-stores build a reputation for speed and simplicity, they often struggle to maintain that convenience for customers.   

During peak hours, sales can be lost when customers see long queues and decide not to make purchases. It’s difficult to ensure that there are enough people in the store to handle the peaks without wasting resources during the troughs. And the strain of labour shortages continues to impact all retailers.  

The fix for many retailers is self-serve kiosks. They’re a practical solution for large stores and supermarkets, helping to deliver shorter queues, faster service times and reduced costs. 

However, most self-service kiosks aren’t suitable for a c-store format and don’t provide the services customers seek.  

The high up-front cost of a kiosk is a key barrier to adoption. The large pedestals take up valuable floor space, reducing stock and advertising opportunities, and extending the payback period.  

Theft is a serious concern, particularly for small stores with few staff.  

Many consumers don’t like self-checkouts and want to engage with a store member during a purchase. In addition, some transactions can’t be completed without help - such as age-restricted products - which limits the streamlined experience self-checkout promises.   

So how are c-stores innovating to increase convenience in their stores? 

Disruptive new self-serve software is fast becoming a c-store staple.  

Convenience stores are taking advantage of new self-serve software applications that can be deployed on any terminal or touchscreen display.  

For example, one client is rolling out a touchscreen self-service solution in over 50 stores to provide a simple way for customers to purchase items, order food and make payments.   

Positioned on store counters next to POS terminals, the solution includes a second monitor so that store staff can easily view each customer’s progress, assist and serve when required.  

Customers scan in barcoded items they want to purchase and use the interactive touchscreen to select non-barcoded products from a menu of made-to-order fresh and hot food.   

Developed by application developer Hoodoo, the software takes advantage of Infinity APIs to expose product, pricing and inventory data in real-time and easily add new capabilities. It’s lightning-fast, with an intuitive, easy-to-navigate interface and runs on any hardware device. 

This simple yet sophisticated approach offers six significant benefits for c-stores:  

  1. Speed up service: reduce queues and make it easier for customers to transact in less time to boost customer satisfaction and drive profits 

  2. Redeploy your staff: free up your people for more high-value tasks such as preparing food and engaging with customers. This reduces pressure on them and lifts productivity, creating efficiencies and higher profitability. Some large c-stores will be able to cut their headcount to further reduce costs 

  3. Give customers choice: present all the available options and specials to each customer, step-by-step, and put them in control of their in-store experience 

  4. Increase order accuracy: integrate orders with your POS, customer and inventory systems to eliminate the possibility of errors or miscommunication  

  5. Boost upselling: make it easy for customers to add-on items to grow basket size and increase sales 

  6. Differentiate your CX: provide a modern, intuitive digital experience in stores to amplify your brand and create more memorable experiences. 

Ordering and pickup options are next 

The surge in self-service goes beyond self-serve purchases – consumers want new options for ordering and order pick-up as well.    

Mobile ordering boosts sales and profits by letting customers place and pay for their order in advance using a mobile app. When they reach the store, all they need to do is pick up the order and go. Some fuel retailer apps let customers order items while they fill up, and an attendant delivers them to their vehicles. 

Self-checkout options are extending to online ordering platforms. Convenience stores are drawing online shoppers into their physical stores by offering omnichannel services such as click-and-collect.  

And home delivery has the potential to further enhance the customer service. Home delivery apps let c-stores drive sales and engage with new customers, while continuing to encourage their local communities to shop in store. 

This blog was originally published August 2022 and updated on 13 November 2023. 

Consumers now expect digital convenience from c-stores 

How quickly will you adopt self-serve solutions to differentiate your brand and deliver what customers want?  

If you’d like help to provide a streamlined and fast customer experience, get in touch. We’d love to help you deploy a self-serve solution to shorten queues, reduce wait times and help your team become more efficient. 

For more on how to deliver every c-store customer a personalised, fast and seamless experience, download our new ebook:  

New in Infinity – October 2023

Here’s new functionality across the Infinity platform that will help you unify your physical and digital channels to create frictionless customer experiences and drive growth.

Infinity is a modular platform and you may need additional components or licencing to access some functionality. 

INFINITY API

Enhance ecosystem integrations by accessing more transaction source data

As part of our continual expansion of Cloud Events payloads, we’ve included additional information about the transaction source, as well as any information about the use of external loyalty cards and fuel coupons, to allow you to enrich your integration with ecosystem platforms. 

Streamline sharing of sales data with ecosystem partners 

You can now use the Infinity Cloud Events service to securely share sales of specific products with ecosystem partners without having to waste time and resources manually cleansing and redacting data.  

PRODUCT INFORMATION MANAGEMENT

Automate shelf pricing updates with Pricer integration 

Keeping your shelf pricing up to date, especially during a promotional period, can be time consuming and costly. Using Infinity's new integration with Pricer software, you can reduce labour costs by harnessing the power of real-time electronic pricing. The integration regularly sends the latest Infinity pricing information to Pricer, saving you the effort of manually updating prices and ensuring your shelf pricing is always current. 

Boost efficiency with ETL tool item selection enhancements 

Bulk exporting and updating item data using the ETL tool is easier and more efficient now that you can select items by subdepartment and product class rather than just by department, giving you more focused and targeted results.  

INVENTORY

Streamline inventory management by stock taking any time of day 

Businesses can find it hard to fit stock taking around the need to keep trading. Infinity Cloud now allows you to stock take during trading hours at a time that suits you and then refresh stock data at the Back Office, meaning you don’t miss any sales that happened during the stock take.  

Save time and effort when receipting multiple stock transfers 

If your business chooses to reduce transportation costs by shipping multiple stock transfers from your warehouse in a single delivery, you can now use Infinity Cloud to receipt all the goods in that delivery at the same time. When the consignment arrives, your store staff can simply scan the goods and Infinity will deal with the hassle of matching them to the right stock transfer, saving you time and effort.  

Simplify checks of shelf price labels using mobile devices 

Verifying shelf-edge pricing, particularly during a promotion, can be difficult for store staff, who have to match the shelf price to the price recorded at the POS station. To overcome this, Infinity Cloud now allows store operators to see both the standard price and the single product promo price on a mobile device as they move around the store. 

CUSTOMERS & LOYALTY

Increase accuracy of fuel loyalty balances via manual adjustments 

Loyalty program administrators in fuel businesses can now create both positive and negative manual adjustments to cents-per-litre balances, giving them more control over suspicious transactions and instances where operator error has inflated the balance.    

PRICING & PROMOTIONS  

Simplify the setup of quantity-based promotions 

If you use quantity break/price bands, you can now use additional price adjustment options to simplify and optimise the setup of scale pricing rules. By enabling price fields 2-8 on the item master, you can define a single rule to manage multiple items, reducing the overhead in maintaining these rules.   

POINT OF SALE

Improve security and employee safety with contactless cash recycling 

Handling cash is a financial and security risk for all retailers. Infinity’s new cash recycler integration improves your peace of mind by taking the responsibility for processing cash payments away from store staff and giving it to the recycler machine instead. This reduces both the chance of staff error when giving out change and the risk of theft, while also allowing you to enjoy the benefits of contactless cash handling.   

Boost profits by removing credit option from Windcave EFTPOS 

Customers who use the credit option when paying by EFTPOS as a way of circumventing the credit card processing fee cost your business precious revenue. To overcome this, you can now configure payment options at the point of sale so that when the customer chooses to pay by Windcave EFTPOS they must debit either their cheque or savings account, rather than using the credit option.   

Let customers quickly and easily self-scan loyalty cards on Magellan scales 

Infinity Loyalty now supports the use of Magellan scanner scales for scanning Loyalty cards, optimising the search for Loyalty customers at the Point of Sale.  

INTEGRATIONS

Speed up GRNI reconciliation in Xero 

Reconciling the GRNI account postings in Xero is faster and more efficient now that the original purchase order number displays on purchase order goods receipts.  

TECHNOLOGY

Accelerate upgrades with fewer exceptions  

We've enhanced the Infinity Upgrade Service to accommodate situations where applications are running that may block the upgrade from updating files in the Infinity folder. This will result in fewer exceptions needing attention post-upgrade, reducing the time pressures on technical staff.    

Support for diverse scale hardware at site level 

Businesses that configure scales at the site level can now set station-specific scale configurations, allowing for mixed hardware options to be supported.  

To find out more about any of these enhancements and add them to your Infinity platform, contact us. 

If you’d like to get our regular ‘New in Infinity’ updates in your inbox, sign up to our newsletter.

The critical role of stores in digitising the retail customer experience

There’s been a massive shift in consumer expectations around convenience, connected shopping experiences and personalisation. Here’s how to use your stores to elevate and differentiate your customer experience.

For most omnichannel retailers, the growth of ecommerce has meant boosting their investments in physical retail.  

That’s because the store is essential to creating and satisfying customer demand - even if the customer ultimately transacts online. 

Consumers now see both the online and offline shopping experience as part of the same buying journey and not as one versus the other. Investments in unified commerce to unify the store and online experience are gaining momentum, with 20% of retailers heavily investing in it, 32% beginning to invest and 36% considering doing so. Retailers who used unified commerce in 2022 saw a 7% revenue boost over those who did not.  

Omnichannel retailers now see their stores as critically important assets to invest in.

  • Store loyalty captures more share of wallet 

Today’s shoppers are purposeful and discerning. They don’t just compare your service to that of your competitors, but to the best service they’ve ever received, anywhere, any time. They want consistency across your channels, recognition wherever they shop with you and a relationship with your brand.  

With the ability to see, touch and feel products and assess alternatives, stores are important for marketing and customer acquisition. Store conversion rates are typically 20-40% - around ten times more than ecommerce channels (only 2.5-3%). And the store remains the dominant sales channel, still generating more than 70% of sales.  

  • Stores shorten delivery times 

Stores support ecommerce fulfilment and place inventory close to customers - the source of demand. Click and collect, ship from store and return in store are now routine ways to fulfil online orders. Without a store, many online orders would not happen, and would be unprofitable.  

  • Stores set the stage for experiences 

Stores can amplify brands by adding a tactile experience and human factor that isn’t possible online. Store staff build trusted relationships with customers through personalised recommendations. They are often better at acquiring customers and stimulating repeat purchases than digital channels. And self-service technologies can create an easy and fast experience at transactional moments of the in-store journey.  

 

Our client, Cue Clothing, is a remarkable example of how to use stores for competitive advantage. Around 20 percent of its sales are online, but over 60 percent are fulfilled by stores instead of a dedicated warehouse. The introduction of endless aisle increased access to inventory eightfold to 80,000 items, leading to a 70 percent increase in conversions and 130 percent increase in overall sales. And Cue has also launched a range of award-winning in-store initiatives – including virtual styling and in-store wishlists - that are driving up conversions, increasing revenue and boosting customer loyalty.

 
 

So how can your stores play a bigger role in your CX transformation? 

Here are 3 areas to focus on to differentiate your store experience: 

1. Bring digital convenience to stores

Many retailers have relied on convenient physical locations and knowledgeable store staff to entice customers to visit them. But today’s digitally savvy consumers want a ‘joined-up’ omnichannel experience that doesn’t stop when they enter a store.

By reimagining the store customer experience and giving staff tools to connect with customers digitally, you'll bring a rich mix of human and digital interactions into stores.

  • Start by revamping the checkout experience. Offer fast, digital, contact-free point-of-sale transactions wherever the customers are - in the store, out in the warehouse or yard, at trade shows and pop-up stores. Ensure you can provide quotes and take cash sales or charge-to-account orders anywhere, with the flexibility to handle complex split orders, sales and returns. 

  • Put customers in charge of their in-store experience by integrating digital services, such as the ability to look up loyalty points, access product information and add items to digital wishlists in stores. People who use digital while they shop in-store convert at a 20 percent higher rate compared to those who do not use digital as part of the shopping journey. 

  • Localised pricing will let your team offer up-to-date, competitive pricing and empower them to make better, on-the-spot decisions.

2. Use store fulfilment to increase ecommerce profitability

Retailers are working to optimise their processes and remodel stores into fulfilment centres to meet the explosion in demand for online orders fulfilled in stores. 

However, many retail systems weren't built to provide real-time inventory so the challenge of knowing where stock is located across the store network causes missed sales and cancellations of online orders.

  • Create a single view of inventory across stores, online, mobile and warehouses to improve your return on inventory and maximise selling opportunities. 

  • Use your stores as mini-distribution centres to give your customers a variety of delivery options, such as click-and-collect, store-to-door, drop ship and returns anywhere. 

  • Endless aisle capabilities let you sell products not stocked in your current location and have them delivered to or collected by the customer.

3. Personalise customer experiences by extending digital into stores

With more customer journeys beginning online and store visits become more focussed and deliberate, customer expectations for a frictionless ‘one brand’ experience are rising. 

However, many retailers have channel silos that mean any interaction or activity that the customer had with them online is largely unknown to store staff. 

By connecting all your customer engagement points in near real time, you can deliver a holistic and personalised customer experience more consistently. That means treating each customer as the individual they are all the time – one person with one account, interacting with one unified brand.

  • Combine your customer, inventory and sales data from all channels and touchpoints and analyse your customer preferences. Use these insights to develop personalised communications, experiences and offers that drive customer satisfaction and loyalty. 

  • Make this data available to your store staff. For example, provide your teams with access to relevant customer information, such as loyalty, wishlists and sales histories. Use AI technology to provide personalised upselling recommendations during click-and-collect pickups. 

  • Extend these personalised recommendations into your other communications with customers, such as e-receipts and shipping notifications.

This post was originally published June 2022 and updated on 25 September 2023.

As you transform your stores to be the centre of your omnichannel experience, your POS and retail systems must transform as well. If you’re experiencing technology challenges that prevent you from unifying store and digital experiences, get in touch. We’d love to help you make stores play a bigger role in your CX strategy.

If you’re driving the CX transformation at your retail business, our unified commerce maturity model is the perfect tool to create your roadmap. Learn about the capabilities you need to create a rich mix of omnichannel experiences.

New in Infinity – August 2023

Here’s new functionality across the Infinity platform that will help you unify your physical and digital channels and deliver to changing customer needs. 

Infinity is a modular platform and you may need additional components or licencing to access some functionality. 

PRODUCT INFORMATION MANAGEMENT

Streamline stock sorting by setting preferred sort criteria 

It’s now easier to sort and find stock items in Infinity using the criteria that makes the most sense to your business. When you browse for items in the inventory, your previous sort selection will be retained for the next session. So, for example, if you prefer to sort items by description, they will automatically be sorted in that order the next time you open Infinity.   

Empower store staff to control stock at new stores 

We’ve streamlined the effort involved in creating a new branch by providing a choice of which stock items will be sent to the store. When inventory items are copied from a source branch to the new branch, you can choose to only send the active items, or decide to set them all active and send them all. This empowers store staff to decide which items they want to keep, giving them more control over their stock. It also means your Head Office staff no longer have to be involved in setting up the inventory for a new store.  

Manage financial risks by setting store-specific cash limits 

Keeping cash in the cash drawer can be one of the most important financial and security risks your stores face on a day-to-day basis, and those risks can differ across branches. You can now empower stores to handle those risks in the way that meets their needs by allowing them to set their own cash drawer limits.   

Keep promotions running smoothly during franchise ownership changes 

Changing franchise ownership in the middle of a promotional cycle can be disruptive and potentially cost your stores valuable revenue. You can now minimise that disruption by easily transferring existing pricing and promotions when a store moves from one cluster in your organisation to another. This saves you having to recreate the promotions and means offers keep running without missing a beat. 

INVENTORY

Make supplier searches easy with non-case sensitive name check 

We’ve improved the user experience when creating purchase orders and receipts by making the supplier name check non-case sensitive. This means that you will find the supplier without any trouble when there’s a difference in the capitalisation of their name on the item record and the supplier record.   

CUSTOMERS & LOYALTY

Speed up loyalty prepay enquiries with full transaction info 

Your Loyalty support staff can answer Loyalty prepay customer transaction enquiries more quickly now that they can see more details about those transactions, including the date, the receipt number and the external transaction code.    

Improve efficiency during cents-per-litre rule searches 

Searching for specific cents-per-litre rules has been made more seamless and less time-consuming now that fuel administrators can easily filter and sort them.   

Customise error messages when external fuel balances unavailable 

Your Loyalty program administrator can now be warned that a customer’s external partner cents-per-litre fuel balance is currently unavailable using an error message that meets your customised business needs.  

POINT OF SALE

Boost sales by providing customers with estimated arrival dates 

Securing a sale can sometimes come down to being able to tell the customer that the item they really want to buy will soon be available. Infinity now allows your store staff to see more details about the estimated arrival date of goods on purchase orders, as well as quantities on draft orders, allowing them to drive sales by giving customers the information they need to make purchasing decisions.  

Seamlessly switch POS stations for faster transactions via auto-logout 

At busy times, your sales staff may need to switch between POS stations to process a high volume of transactions quickly, while also allowing you to keep track of who processed the sales. To meet these simultaneous needs, Infinity can now log users out after a set amount of time, rather than locking the entire station. This keeps the sales process moving while not compromising on the audit trail. This feature is also useful between shifts if a user forgets to log out and means the next user can log in without having to involve a manager in unlocking the station.  

Customise age-check policies store-by-store 

If your business sells items that have an age restriction and you use Infinity’s advanced age check module, age policies can now be set on a store-by-store basis. This is especially useful if your stores operate as franchises and franchisees want to apply different policies. So, for example, one store can decide to age-check everyone who looks under 30, while another store decides to check everyone who looks younger than 25.  

Enhance fuel transaction monitoring by identifying legitimate test deliveries 

Monitoring fuel transactions using Digifort DVR is easier now that the video footage identifies the pumps used for test deliveries to ensure they were legitimate. 

INTEGRATIONS

Republish cloud event sales invoice transactions effortlessly 

Cloud event sales invoice transactions can now be republished to either RabbitMQ or Azure should they need to be resent to the system that consumes them, ensuring that all transactions are sent and accounted for.  

TECHNOLOGY

Support for latest Microsoft technologies 

Infinity now supports SQL Server 2022, the latest SQL Server version available from Microsoft. Note that SQL Server 2016 and higher require a 64-bit operating system.  

Faster POS setup with accelerated data replication 

Infinity Point of Sale will be ready to use much sooner following improvements to the setup process. Accelerated data replication can reduce the time it takes to perform the initial setup data synchronisation down to just a few minutes, depending on network speeds and the amount of data involved.  

Reduce costs with enhanced Wishlist integration 

Infinity’s integration with the Wishlist company now supports a multi-tenanted back-end.  

Effortless safety sheet distribution with API integration 

If you sell dangerous goods, distributing material safety sheets across your business can now be done via an API back-end, optimising the management of these documents and saving you the trouble of having to make them available on a site-by-site basis. 

To find out more about any of these enhancements and add them to your Infinity platform, contact us. 

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New in Infinity – May 2023

Here’s new functionality across the Infinity platform that will help you unify your physical and digital channels to create the seamless and personalised buying journeys your customers crave. 

Infinity is a modular platform and you may need additional components or licencing to access some functionality. 

APIS

Faster performance to reduce resources 

The performance of transactional APIs has been improved under high loads so that the resources required to run the APIs can be reduced and the API processes are faster, improving the overall user experience.  

Enforce domain separation between fuel inventory and sales data 

Businesses that apply domain-driven design and wish to send fuel inventory events to a separate endpoint from the sales data can now configure the Cloud Events Service with alternate API details for the fuel data. This helps to maintain domain separation between the fuel inventory and sales data domains. 

Simpler maintenance of debtor records 

Customers who update debtor records using the Accounts Receivable API no longer have to provide the financial details as part of the update, reducing the complexity and effort involved in maintaining these records. 

INVENTORY

Let store staff use mobiles for stock transfers 

Stock transfers can now be created in Infinity Cloud while in mobile mode, making creation of transfers more efficient for staff on the shop floor. The ability to scan by pack size has also been added to the stock transfer process to speed up the scanning of products that are being transferred. 

Easier management of purchase orders 

Customers who have their own purchase order references can now use those references when creating, viewing and searching for orders in Infinity, making it easier to find and maintain POs across your business.  

PRICING & PROMOTIONS

Launch quantity promotions for increased sales 

Infinity Rules Based Pricing now allows you to maintain quantity-based volume price breaks for items. For example, you can set up rules that allow you to sell a single item at $10 each, between 2 and 10 items at $8 each, and between 11 and 15 items for $6 each. Store staff can see thresholds that apply to the sale and then let the customer know about the available discounting, allowing you to drive higher-volume sales through lower pricing.

CUSTOMERS & LOYALTY

Better visibility of loyalty members within prepay accounts 

Your Head Office staff can now more clearly see which Loyalty member has been selected on the list of prepay account members, helping to reduce confusion when checking the names attached to a prepay account. 

REPORTS & ANALYTICS

Expand your reporting of customer types 

Customers who use Infinity’s Open Accounts feature can now see sales to open accounts in the Customer Performance Report, allowing for reporting on all customer types used in Infinity.

POINT OF SALE

Support sustainability goals by eliminating Vault EFTPOS printed receipts 

Businesses using Verifone Vault EFTPOS devices can now decide whether they want to stop printing a customer copy of thermal receipts by default. This can save you the cost that comes from automatically printing receipt copies if your customers rarely ask for them.  

Give store staff more visibility of fuel prepay transactions for easier refunds  

Store staff can now see more transaction information when refunding fuel prepay transactions, thereby helping them choose the correct transaction to refund, improving the speed and accuracy of the refund and providing an improved customer experience. 

Improve staff adherence to daily cash management process 

Several enhancements have been made to Cash Management functionality. You can now configure the system to perform end-of-days only, rather than end-of-shifts. This can help avoid confusion in businesses that do not operate on a shift basis. An extra prompt has also been added to the end-of-day and end-of-shift processes so that store staff are made aware if they create very short shifts by mistake, which increase administrative effort.  

INTEGRATIONS

Better inventory management and improved operations with enhancements to Xero integrations 

The Infinity Xero integration has been enhanced to push stock receipt, transfer, stocktake and adjustment transactions to reduce manual data entry into Xero when tracking inventory. 

Customers who use Xero to receive payments and accounts receivable statements can now post debtor transactions as individual invoices and credit notes, while Infinity remains the master of the debtor record for all transactions and pricing. Note: customers with a high volume of debtor transactions should ensure their transaction counts fall within Xero monthly transaction volume limitations. 

Supplier invoices that are posted to Xero have been enhanced to accommodate foreign currency suppliers so that offshore suppliers can be paid in their local currency. Freight that has been added to supplier invoices and disbursed across the items, such as landed costs, is now posted as inventory and goods received not invoiced, instead of as a separate inventory line, to provide better accuracy of full inventory valuations and cost of goods sold. 

Cash sales posting to Xero which use duty free mode, or debtors with tax exemption rules in Infinity, now correctly create tax-free and tax-inclusive lines for the various sales lines where appropriate so the tax from sales is accurately recorded in Xero. 

Help stores accepting eWIC cards serve customers faster 

Maintenance of the US WIC (Women, Infant and Children) products has been made more efficient now that the eWic APL file import correctly recognises the UPC PLU flag, thereby removing the need for manual updates of the item master. 

TECHNOLOGY

Commitment to modern .NET infrastructure 

All Infinity releases now require .NET 4.8 Framework to be present. This is part of Triquestra’s ongoing commitment to using enhancements from vendors and to maintaining technical support. When you receive a new Infinity release from now on, please ensure that .NET 4.8 is deployed to all workstations and servers that operate Infinity. 

To find out more about any of these enhancements and add them to your Infinity platform, contact us. 

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New in Infinity – March 2023

Here’s new functionality across the Infinity platform that will help you unify physical and digital channels to create the seamless omnichannel experiences customers now expect.

Infinity is a modular platform and you may need additional components or licencing to access some functionality.

PRODUCT INFORMATION MANAGEMENT

Extend control over store-specific data

You can now prevent a range of Infinity data from linking down from the Head Office to branches, including customer records, print layouts, POS buttons and drilldowns. This feature gives your stores greater control over the data that is specific to them and ensures that it won’t be accidently overwritten by Head Office staff. 

INVENTORY

More control over nominated suppliers

You can now restrict your staff from manually ordering from nominated suppliers, thereby preventing purchase orders from being created against internal suppliers or staff inadvertently ordering from nominated external suppliers.

Increase efficiency with automated stock replenishment requests

Replenishment requests can now be automated centrally at the Head Office for stores based on minimum levels set for stock items. When stock is running low, it is ordered automatically, thereby reducing the store overhead involved in manually monitoring stock levels and requesting additional goods.

Increase visibility of non-freight item costs

The Freight field that is used when receipting and invoice matching has been re-labelled FRT/Extra, making for a more intuitive experience when matching non-freight item costs, such as customs fees, to purchase orders.

ORDER MANAGEMENT

Better visibility of quotes and order data

Quotes and orders layouts have been enhanced in several ways:

  • Branches’ GST details are now included on orders and quotes.

  • The GST number on the quote removes human error from the process and maintains accurate information through the sale conversion process from quote, order and to sale. 

  • The addition of customer emails to quotes helps store staff follow up with customers when seeking to convert quotes into orders.

  • Discount breakdowns allow customers to see discounts clearly compared to base price on quotes, while the subtotal breakdown allows B2B customers to easily see the tax component and tax exclusive total of a quote or order.

CUSTOMERS & LOYALTY

Give customers more visibility of loyalty discounts

Fuel retail customers can now see their cent-per-litre loyalty discount total broken down as line items. For example, they will be able to see their SuperGold discount calculated as part of the total discount, giving them confidence they have maximised their fuel savings.

REPORTS & ANALYTICS

Easier access to current store promotions and prices

A new report allows you to view products, the rules-based pricing promotions that are in play, and the prices before and after tax. This can be useful when you need to verify that current signage matches the price loaded in Infinity or if you want to generate a list of current prices for ad hoc price checks.

Improve analysis of waived payments

The Product Sales Summary Report now includes $0 transactions, meaning you can see transactions where no payment was taken from the customer. This is useful in cases where an item has been processed but a fee, or other associated payment, has been waived.

Better visibility of cash adjustments

The Safe Balance Adjustment Report now show the reasons for safe adjustments that have been made, allowing you to review activities related to cash-up, bank reconciliation and accounting.

POINT OF SALE

Help store teams deliver more personalised CX

You can now add customised information relevant to your business to the Customer Details screen at the Point of Sale, such as external loyalty memberships, favourite store, or product preferences. Your store staff can then use this information to upsell or otherwise personalise the customer experience.

Increase visibility of planned stock orders

You can now give your store staff visibility of draft purchase orders, allowing them to see the quantities of stock that are contained in draft orders. Note that this should be used carefully where drafts are still under review and are subject to change.

Integrate Hikvision’s video security system

Infinity can now be integrated with Hikvision for recording POS activity in real time. Data input from a range of functions performed by your store staff is merged with video footage, giving you oversight of sensitive transactions. Customers wanting to take advantage of this integration should be aware that some support from Hikvision will be required to make it fully functional.

ADMINISTRATION

Automate trading day reports at unmanned fuel sites

Fuel retailers who run unmanned sites with outdoor payment terminals can now automatically create and complete trading days once all the terminals have settled. This frees site managers from manually creating the trading day to see Infinity reporting on site performance.

Increase control over staff passwords

You can now limit the ability to force password changes to staff members with the same or lower access levels. This is useful if you want to limit password changes to supervisors and their direct reports.

TECHNOLOGY

Stay current with latest Microsoft technologies

Infinity is now certified to work with Windows 11 and Windows Server 2022.

To find out more about any of these enhancements and add them to your Infinity platform, contact us. 

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How the move to ‘phygital’ is disrupting point of sale technology

Retailers are shifting focus from ecommerce to their stores to better serve omnichannel customers. Kelly Brown explains how changing consumer expectations are transforming in-store technology and disrupting legacy point of sale (POS).

The boom in ecommerce has had a profound effect on how retailers deploy in-store technology. 

Today consumers expect a consistent customer journey across every physical and digital touchpoint. With shoppers returning to physical stores in full force during 2022 and ecommerce growth slowing, retailers are doubling down on their in-store innovation projects. 

While ecommerce sales grew 6.2% in the last quarter, this is a dramatic drop from the double-digit growth during the previous five years and the slowest growth rate since 2009.  

Retailers know that despite forecasts for ecommerce to total 24% of global retail sales by 2026, a massive 76% of sales will remain in stores. 

And with pressure on consumer spending, plus store rents, labour and utilities all on the rise, retailers now want to leverage their existing investments in stores and staff.   

As the store shifts to become the hub of the omnichannel customer journey, the point of sale must shift as well. 

But many retailers have hit a wall because their POS technology can’t support their customers’ current omnichannel demands, let alone the ‘phygital’ shopping journeys now expected by post-pandemic, digitally savvy consumers.  

With stores periodically closed during the pandemic and ongoing supply chain disruptions, many focussed on ecommerce initiatives, delaying POS hardware upgrades and the shift to modern operating systems.  

Some retailers have POS systems that are end of life and about to be sunset, and others are hamstrung by legacy in-house solutions that require custom integrations with modern technologies or are no longer supported. 

If you’re upgrading your point of sale to modernise your customer experience, here are the important shifts in functionality to consider: 

EX aligns with CX  

Today, any store innovation must reduce friction for the store teams, which in turn will drive a great customer experience. Speed and simplicity are now the priority to help people be as productive as possible, wherever they are in the store. 

However, many retailers run multiple systems within stores, forcing their teams to juggle between different apps and screens as they serve customers.  

Retailers are consolidating store technology onto a single POS-based retail system that lets their teams do everything, from sales transactions, customer loyalty, pricing, product and promotions through to virtual appointments and endless aisle access to stock. 

Clienteling gets personal 

Clienteling is becoming more sophisticated as consumer expectations for a frictionless ‘one brand’ experience rise. However, many retailers still have channel silos that mean any interaction or activity that the customer had with them online is not available to the customer or staff within the store. 

Leading retailers are helping their in-store teams deliver more personalised experiences by using AI and data from across online and offline channels to create timely and relevant communications, recommendations, offers and rewards.  

Initially provided for customers visiting stores during click-and-collect pickups, retailers like Cue Clothing are extending customised recommendations into other communications with customers, such as e-receipts and shipping notifications. 

They’re taking advantage of the unparalleled knowledge of their store staff to boost digital sales and service by giving in-store teams the tools to connect with shoppers virtually. By integrating video commerce platforms with POS solutions (like Infinity) they’re automating the end-to-end process, from customer communications and data insights to seamless sales transactions and fast delivery. 

Store experiences go digital 

Retailers know that consumers now expect more from stores and are working to match those expectations with new experiences – such as events, service offerings, customisation, resale, repairs and so much more. 

That also means extending digital experiences into stores, such as the ability to look up loyalty points, explore product information or browse and order from the entire inventory. 

Mobility is a high priority and retailers are providing fast and flexible self-service checkouts, mobile point of sale and contactless payments everywhere the customer is - in the store, out in the yard, at trade shows and pop-up stores.  

They’re using multichannel wishlists to let customers add items to wishlists in stores. By capturing both in-store and online shopper interactions they’re able to retarget customers with personalised marketing campaigns that build engagement and grow sales. 

Fulfilment a competitive advantage 

Today consumers make their purchasing decisions based on shipping costs and timings.  They expect options – from slow to fast, and everything in between – plus visibility, communication and tracking, no matter the fulfilment solution. 

However, most retailers struggle to quickly deliver new fulfilment experiences via their POS. 

With modern point of sale systems, retailers are using their stores to support the fulfilment options consumers now expect and positioning inventory closer to customers – the source of demand.  

Endless aisle access to all inventory via the POS lets them offer the fulfilment options consumers expect – such as click-and-collect, store-to-door and scheduled delivery, plus innovative new delivery solutions, such as 1-hour delivery via Uber and Shippit. 

Future proofing an imperative 

In the past, retailers who got behind on their store tech investments frequently focused on catching up to current standards.  

This year, the focus is on future proofing – choosing platforms that speed up innovation, with the flexibility to change direction as opportunities develop, competitors act and customer expectations evolve. 

When it comes to POS solutions that can support omnichannel experiences, look for a platform that provides a unified hub for all your channels – reducing integration, complexity and overheads, and increasing efficiency and accuracy.  

With agile methodologies and APIs to easily plug-in new apps and systems, your new POS will be your platform for innovation – a springboard for adding new channels and services at a speed and scale that would be unachievable within a traditional omnichannel model. 

Want help to modernise your point of sale?  

As you transform your customer experience to deliver the seamless and personalised buying journeys your customers crave, your point of sale system must transform as well. If you’re looking for help to shape your strategy and extend your omnichannel capabilities, get in touch. We’d love to help you develop the solutions you need now and guide you to where you’re headed next. 

For more on how a move to a unified commerce strategy gives you the flexibility and agility you need to keep in step with consumers’ changing needs, download our new ebook: 

How new customer loyalty programmes fuel the c-store retail experience

Fuel retailers now realise there is enormous untapped potential to revamp their loyalty programmes to drive customer engagement and expand share of wallet. Kelly Brown explains how to elevate fuel loyalty solutions to create more relevant and personalised experiences that grow customer value and differentiate the business.

For many years, fuel retail loyalty programmes were an easy way to drive customer engagement and revenue. However, with changing consumer behaviours and formidable new competition, few meet the needs of today’s retailers or consumers. 

Most are simple “earn-and-burn” transaction or discount-based programmes that extend the same set of outdated offers to all customers, regardless of their different behaviours.   

They typically relinquish ownership of customer data and relationships to third party coalition loyalty providers who can’t differentiate retailers from their competition. 

And, crucially, with no access to their customers’ preferences, purchasing behaviour or communications, retailers can’t assess what their customers care about to provide the fast and easy personalised services they increasingly expect. 

The reality is, today customers don’t just compare your service to that of your competitors, but to the best service they’ve ever received, anytime and anywhere. At a time when digital technologies allow companies to ‘hyper-personalise’ to serve each individual customer, fuel retail loyalty programmes are well overdue for an overhaul. 

Leading fuel retailers are investing in innovation, digitisation and branding to launch new loyalty solutions that deliver a complete view of customers’ preferences and purchasing behaviour, with the ability to create fast and memorable experiences. 

If you’re looking at how to develop your loyalty and personalisation capabilities, here are the steps to take to deliver an exceptional CX: 

  •  Take control with a standalone loyalty programme  

In contrast to the coalition loyalty programmes, modern loyalty systems give you a 360-degree view of all retail and trade customers, with their entire purchasing history and preferences captured and centrally stored in one database.   

 By reclaiming ownership of your customer data from all channels and touchpoints – ranging from fuel selections to coffee preferences and convenience items within stores - you can recognise customers consistently wherever they shop with you. 

  •  Extend your loyalty programme to your mobile app 

Today loyalty programmes are an integral part of a smartphone app: loyalty mobile app users typically spend 10-20% more a month, and visit 20-30% more frequently each month

When you create your loyalty app, ensure you include features that save customers’ time, increase convenience and turn purchases into a fun and engaging experience. And to really differentiate your offering, make it a game-changing experience by enabling both fuel and in-store transactions. 

  •  Apply analytics to create more relevant and personalised offers  

The next stage is to use the data-driven insights to create cluster- or even site-specific offers. Tailor your offers for local buying opportunities and use your customers’ transaction histories to customise product bundles, pricing and promotions to increase sell-through without compromising margin. 

 You can then capitalise on opportunities to craft offers that feel personally relevant to each individual in your database by combining internal data (such as transactions and location) with external data (such as competition, weather, traffic conditions and demographics). 

  •  Use AI-driven marketing tools to hyper-personalise the CX  

AI algorithms let you analyse customer preferences, predict many aspects of customer behaviour and develop personalised communications, experiences and offers. 

By interacting with customers at the right moment, with the right offer and in the right channel, you can drive behavioural changes in customers and multiply the lifetime value of loyalty customers. 

  •  Ecosystem loyalty programmes are next 

Looking ahead, large retailers are learning to drive customer loyalty and growth by pooling data within an ecosystem of brands. A recent McKinsey webinar described how multiple companies are tapping into their complementary product and service offerings to develop a joint loyalty programme around a unifying customer value proposition. 

While still in their early stages, these ecosystem approaches promise many benefits: 

  • Consumers will receive heightened experiential benefits in addition to faster loyalty rewards growth, more flexible redemptions and an unmatched simplicity and daily relevance. 

  • Retailers and brands will see a rise in reach and frequency of usage. They will gain access to richer, more privileged consumer data, shared infrastructure and cross-marketing opportunities.  

 As you look at how to modernise your loyalty programme, ensure you focus on the end-to-end customer experience. You have a fantastic opportunity to leap-frog your competition by taking an ecosystem-centric approach that gives your customers a ‘next-generation’ experience. . 

Z Energy fuels more sales and repeat visits

Z Energy, New Zealand’s largest fuel retailer and part of Ampol Australia, developed Pumped to replace a third-party loyalty scheme and create a more seamless mobile and in-store customer experience.

Built using Infinity’s Loyalty module, Pumped uses a QR barcode on Z’s mobile app to identify the customer at point-of-sale or self-serve online payment terminals and add any relevant offers to their transaction. It also lets them consume any offers they have earned, such as free coffee, carwashes or LPG bottle swaps.

Z can now create new offers that help engage customers, offer them valuable rewards and encourage repeat visits. And Pumped is now Z’s cornerstone for innovation, with the ability to deliver the unified and personalised experiences its customers expect.

“With a single view of the customer we are right in the middle of the transaction with the customer in real-time. We know where, when and how they shop and, over time, will find new ways to interact, personalise and reward each customer’s experience.”

Andy Stewart, Head of Digital & Operations – Low Carbon Futures, Z Energy 

Want help to modernise your fuel loyalty programme? 

As you transform your customer experience to deliver the seamless and personalised buying journeys your customers crave, your retail systems must transform as well. If you’re looking for help to develop your loyalty and personalisation capabilities, get in touch. We’d love to help you develop more meaningful relationships that deliver profitable growth. 

For more on how to deliver every c-store customer a personalised, fast and seamless experience, download our new ebook: