unified commerce

A new view on retail process improvement

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I recently joined Triquestra as Account and Channel Manager after spending five years with a business process management software company.

Working with customers to simplify their operations and sustain a consistent improvement culture was my goal there. Now I’m looking forward to helping retailers support their processes, culture and innovation mindset with better systems.


In this increasingly connected world, it should be getting easier for teams to collaborate, share, and learn from each other, but the reality for many is quite the opposite. A growing problem is operation complexity – having a range of web, in-store and mobile channels, and the desire to reduce duplication and operating costs while increasing efficiency and accuracy. All this can actually make it harder for retailers to innovate and improve.

So how do you simplify operations and sustain a consistent improvement culture across different channel requirements whilst staying competitive?

It is not enough to run improvement initiatives and simply ‘hope’ that changes will be embraced and sustained. The right environment and structure is needed so that people are motivated to participate, and are personally invested in sustaining ongoing change and improvement.


3 reasons why Infinity will give you a process improvement edge

1: Simplify your operations with greater visibility

If you’ve had separate databases for your call centre, or your staff couldn’t see what customers were doing on your website, those frustrations can be a thing of the past with Infinity. 

Infinity connects your point of sale, inventory, order, and customer data in one centralised hub so that previous channel limitations or legacy system incompatibilities no longer get in the way.

By giving your team access to consistent information whether they work at head office, in-store or in your distribution centre, you’ll streamline processes, reduce errors and be able to  deliver more seamless, accurate customer experiences across all channels.

2: Building that improvement culture

With the building blocks for a strong improvement culture in place, your teams will feel more empowered to collaborate on improvement efforts. Engaged teams armed with the right attitude and tools can do amazing things for your customers and your bottom line.

The Infinity unified commerce platform is very easy to learn. It eliminates pain points and silos for your staff so they get greater enjoyment out of working together and have more time to think about what will surprise and delight your customers. 

3: Continue to innovate quickly

Because Infinity is a mature platform, your teams can focus on delivering innovation because the core functionality they need already exists. Add the access you’ll have to Infinity’s open API environment, and your developers and third parties can act quickly to create and deploy new services, channels and devices with confidence. 


Take a closer look at what Infinity can do to improve your retail operations:

In retail, change is still the only constant

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Hello – I’m Scott Lewis, Triquestra’s new Sales Executive. I recently joined the TQ team after working for a 3D company, where I was responsible for launching and selling interactive software across Australia and New Zealand.

Prior to that, I spent 10 years working in the telco sector across marketing, channel sales, partnerships and B2B direct sales. My past retail-related experiences have taught me how consistency across all channels is now the key to the future retail success.


It’s been an interesting few years

Only a few years back, in go-to-market meetings at the telco, multiple stakeholders from across the business would discuss how we were going to launch the ‘latest and greatest’ smartphone coming to market (you can probably guess the one I’m referring to). 

There was the usual debate around stock allocations between channels and which partners would commit to which volume, and who would get the lion’s share of the marketing co-op budget etc, etc. But then there was also the question of how to drive more traffic to the website so the retail stores didn’t get inundated, particularly in launch week. Because of course we wanted everyone to have a good customer experience. Hang on, what? We don’t want customers going to our stores?

Were we heading down the path where our website or app was going to replace the traditional retail store? Yes, I could see the cost benefit – less rent, staff, monthly trade marketing change-outs, the list goes on… But were we sure that consumers were ready to stay at home and do all their shopping on the couch or from their phone rather than go to the malls and high streets and speak to real people? 

The answer was ‘no’ then, and it still is. Recent studies back this up and challenge those who predicted that retail would go through a paradigm shift to being 100% online. Today in Australia, online shopping is responsible for only 9% of total retail sales. In the US, it’s 10%. While those numbers are set to rise, the in-store expertise is still highly valued.

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Obviously some people are more than happy to order online and wait for the courier or mail. But many want to go to a store and see and touch items before buying. Get face-to-face advice. Have things fixed. Want to physically compare X with Y. Browse for a gift when they’re not sure what they want.

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So where to next?

It’s such an interesting time for retail – as well as an amazing opportunity. And the Triquestra team is passionate about complementing the best parts of the traditional brick-and-mortar experience with the online experience, so that regardless of how or where a client’s customers prefer to buy, their  experience is consistent, tracked and personalised to their needs and interests. Especially as we all know that you have one shot to get it right and begin earning customer loyalty, or shoppers will go elsewhere. 

I think it’ll be no surprise to any CIO that to deliver a great front end experience, the back end infrastructure needs to be robust and can adapt and integrate with the plethora of apps and systems that are fast coming to market and re-shaping the retail landscape. 

It’s being part of this technology innovation, combined with sharing the success stories and learnings of our clients that I am looking forward to the most. How they’ve adopted a unified commerce approach within their businesses and how we were able to help them navigate the technological change in order to better anticipate the future needs of their customers – regardless of where and how they choose to shop.  


If you would like to know how we can help you embrace change and offer exceptional customer experiences, I’d be happy to help out. After all, as they say – change is the only constant.

How to smash your channel silos to create seamless customer experiences

How to smash your channel silos to create seamless customer experiences

Most retailers are feeling the pressure to add new physical, online and mobile channels to keep pace with new technologies and changing consumer demands. But if you’re only adding and not actually integrating these channels with the rest of your organisation, you can end up with silos that frustrate your internal teams and customers.

T2 Tea selects Triquestra to unify brand experiences and power global expansion

Premium tea retailer will modernise its retail operations to give customers seamless experiences using our Infinity unified commerce platform

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We’re thrilled to announce that Unilever's retail tea business, T2 Tea, has selected Triquestra as its strategic partner for the transformation of its retail system.

T2’s goal is to create immersive and frictionless experiences for customers across online, in-store and mobile channels.

Infinity will be installed as T2’s point of sale with the power to create a central hub for the brand’s inventory and customer loyalty across eCommerce, wholesale and a growing global footprint of over 100 stores across APAC, Europe and North America.

A key factor in T2’s decision was Infinity’s maturity – it’s a proven unified commerce platform that will scale and adapt to shifting consumer expectations and new technologies and give T2 the flexibility to quickly extend support to new stores, channels and markets.

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Established in Melbourne in 1996, T2 Tea is a premium tea brand that prides itself on quality products that are beautifully packaged and presented through engaging and immersive in-store experiences. In addition to its global retail outlets, T2 operates a thriving wholesale business selling teas to restaurants, cafes, gourmet food stores and airlines, and has eCommerce channels spanning direct to consumer (t2tea.com), marketplaces and wholesaler third-party sites.

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We will support T2 in all areas of retail operations and management, including point of sale, inventory, customer data, order management and loyalty. Infinity will integrate with T2’s other technology solutions, including Oracle NetSuite, Salesforce Commerce Cloud for eCommerce, and HighJump Warehouse Advantage for warehouse management.


Integration of in-store and online channels

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“To keep pace with new technologies and changing consumer demands, we decided to bring everything together with a unified commerce strategy,” says Rohan Penman, T2’s Global Head of Technology.

“Following an in-depth software review process, we selected Triquestra as our strategic partner to help achieve that vision. Triquestra already supports retailers with a strategy of omnichannel innovation and provides best-in-class products and processes, a broad unified commerce portfolio and a referenceable track record of success with multi-store retailers across multiple geographies.

“Infinity will give us a single hub for our channels, reducing integration complexity and manual overheads, while increasing efficiency and accuracy,” Rohan adds. “It will also be our platform for growth and innovation, helping us to deliver evolutionary innovations that will accelerate our business agility and competitive advantage.”


Immersive and frictionless customer experiences

Our CEO, Kelly Brown, explains: “T2 shares our vision, with a single-minded focus on creating immersive and personalised experiences for customers. It has mastered the art of creating magical in-store experiences, through storytelling and adventurous in-store displays that encourage visitors to discover and experiment.”

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“We’re looking forward to supporting T2 in its next phase of growth as the company harnesses new technologies that help to put innovation at the core of everything they do.”

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A springboard for innovation

T2’s transition to Infinity will be a phased approach that starts in Australia and New Zealand and extends to Singapore, North America and Europe. Infinity will provide point of sale and a central hub for inventory and customer data to give customers ‘endless aisle’ access to T2’s entire inventory from any channel or touchpoint, as well as new payment options and fulfilment services such as click-and-collect and ship-from-store.


If you’d like help to unify your brand experiences, get in touch. We’d love to chat about how Infinity can help you create personalised and frictionless experiences for customers across all channels.

How to turn the ‘try before you buy’ returns trend into profitable growth

How to turn the ‘try before you buy’ returns trend into profitable growth

Returns are the new normal. And how you deal with them – before and after purchase – can differentiate your brand, give you a competitive advantage and even make you more profitable. Here’s how to tackle the returns challenge and delight your customers with new ‘try before you buy’ services.

Your four stages to unifying customer experiences

If it’s time to make a unified commerce approach a top priority to connect, simplify and innovate, this adoption model can help you build an ecosystem of technologies, tools, processes and experts.

1

Get tight control of your inventory

2

Extend your brand experience across all channels

3

Create delightful, personalised shopping experiences

4

Innovate, innovate, innovate


Stage 1

Get tight control of your inventory

Ensure you can accurately manage your inventory levels across all your locations and customer touchpoints by centralising your inventory information in near real time. This step is as much about business process, training, discipline and compliance, as it is about the software you install.

With a unified inventory management system in place, you can guarantee you’ve got the right inventory available in each location, without carrying the cost of overstocking. You can also react to trends quickly, and forecast demand based on historical data, sales forecasts and seasonal variations.

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See how Night ‘n Day started with inventory to create great customer experiences and increase net profit by around $12,000 a year for each store.

 

Stage 2

Extend your brand experience across all channels

Once you’ve got control over your inventory, you’re free to increase your purchasing channels with certainty.

Exposing, rather than replicating, inventory and customer data from your platform to each and every channel means everything stays in sync. Your staff and customers will have consistent product visibility and can expect fluid and accurate interactions, whether in-store, on mobile or online.

And with real-time data on stock levels, you’ll be able to see where inventory is located, find the lowest cost or fastest fulfilment route, and provide better promotions.

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Here’s how Cue Clothing is using unified commerce to combine physical and digital channels into a ‘one-brand’ experience.

 

Stage 3

Create delightful, personalised shopping experiences

Now it’s time to build genuinely meaningful customer experiences. You need to mix emotional and rational factors to connect and build relationships.

Rational value is the starting point for a great customer experience. It meets each customer’s very logical need for price and product so that they feel they are ‘getting’ value. It’s also the functional experiences you offer, such as convenience, fulfilment, flexibility and speed.

To make customers ‘feel’ valued, you want to tap into aspirational motivations and fulfil their deep, often unspoken needs. Personalised communications, recommendations and offers, rewards for spend and tailored in-store experiences fall into this category and are a great way to surprise and delight – especially if the experience is unexpected.

Stage 4

Innovate, innovate, innovate

By using APIs to expose data and functions, and easily plug in and deploy new services, channels and devices, you’ll reduce integration and maintenance overheads, increase real-time accuracy and enjoy virtually limitless scalability and agility.

These improvements in IT efficiency and availability let you shift your team’s priorities to innovation. By using agile methodologies and creating a community of third-party apps and systems working together in an ecosystem, you can drive critical strategic initiatives and continually innovate.

The end result is the ability to create extraordinary customer experiences that help to capture market opportunities, generate additional revenue and build brand advocacy.

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See how APIs can help you innovate at pace and build powerful ecosystems to give customers extraordinary experiences.

 

Contact us if you have questions or would like advice on any of these unified commerce stages. We can examine your pain points and make recommendations to help you solve problems and find new opportunities that deliver frictionless customer experiences and differentiate your brand.


For more on unified commerce and why it’s the future of retail, download our ebook.

Here’s how unified commerce really comes to life

Here’s how unified commerce really comes to life

We’re very proud of how Infinity supports Cue Clothing’s ‘buy anywhere, fulfil anywhere’ strategy and the partnership we’ve built over the last 11 years.

Why returns should be part of your customer experience strategy

Why returns should be part of your customer experience strategy

New ‘try before you buy’ (TBYB) services are fuelling a surge in product returns that could overwhelm retailers. Here we look at what’s driving the TBYB trend, the challenges it creates and why the growth in returns is actually good for retail.

Five things to look for in a retail technology partner

If the beginning of the year means it’s time to re-evaluate your retail systems, start here.

No matter the scale of what you want to accomplish – boosting POS functionality, getting a single view of inventory, or starting your unified commerce journey to connect POS, inventory, fulfilment, order and customer data – you need a partner with the right people, processes and technology. A partner who understands retail’s demands and can give you the system that will improve customer happiness, staff satisfaction and your bottom line.

Here are important indicators of a good technology partner plus questions to ask

1

Maturity and market responsiveness

Look for a partner who’s been around retail for a while, with a sound platform, business model and proposition. They’ll need to understand your fast-paced, data-intensive environment where any significant level of downtime is unacceptable.

Their people will have the capability to help you plan and implement your projects so they suit you right now and into the future. When you choose a partner with a mature platform, they can focus on delivering innovation because the core functionality you need already exists.

2

Customer experience

Make sure your partner has a recent and proven success record for planning, implementing and managing complex, large-scale deployments across multiple stores, multiple formats and multiple geographies.

Do they have stable and well-tested strategies and technology or are they just adapting existing supply chain and fulfilment models? Ask if they’ve worked with related technology, systems and service providers. And how their capability integrates with eCommerce, payments, supply chain and finance software.

Request case studies or references and ask about the consultancy, customisation, deployment, training and support services they provide.

3

An agile and innovative mindset

You want a partner who’s got the people and processes to move fast, while cultivating an environment where innovation flourishes. They should use agile methodologies and have experience working with agile retailers.

Get evidence of their history of responsiveness and their ability to assess and quickly correct any unforeseen issues. Ask how they’ve managed things for a client when faced with unexpected changes, a competitor’s action or customer demands.

4

Broad product capability

Choose a partner that can give you a broad and holistic portfolio, perspective and experience. One that gives you all your core requirements out-of-the-box plus the ability to customise and easily add new functionality.

For the best customer experience, you need to intrinsically link inventory, fulfilment, orders, supply chain and planning. You don’t want to be tied to a point player that can only provide portions.

Your partner should let third parties connect to their technology via APIs and cultivate a community with those parties so you can give customers more shopping, payment and fulfilment options.

You also need to know that your partner has a strategic roadmap and investment committed for new capabilities.

5

Best of local, best of global

Look for a partner that’s an Australasian business, focused on our region’s potential to succeed. A local partner means you can have more influence on the product roadmap and enjoy direct engagement with people on the ground who are committed to your success (and not distracted by offshore business activity). And a mid-size partner is more likely to view you as an important customer of influence. It’s far better to be a big fish in a small pond (and not have to fight for attention as a small fish in a big pond would).


If you’d like a benchmark to rate your current or potential technology partner against, contact us. For more than 23 years, Infinity has been dedicated to the development, implementation and support of retail systems. We’re renowned for being both pioneering and reliable. You can count on us for consulting, platform implementation, integration, training and support that helps you get great results.

Becoming an agile retailer: Why you need both agility and stability to innovate

Becoming an agile retailer: Why you need both agility and stability to innovate

Building your business case for agile working? According to McKinsey, the best approach is to build a stable foundation of things that don’t change, to free you up for speed in other areas. Here’s how to  create that stable core for reliability and efficiency, while introducing more dynamic elements that let you respond nimbly and quickly to new challenges and opportunities.