customer experience

A new view on retail process improvement


I recently joined Triquestra as Account and Channel Manager after spending five years with a business process management software company.

Working with customers to simplify their operations and sustain a consistent improvement culture was my goal there. Now I’m looking forward to helping retailers support their processes, culture and innovation mindset with better systems.

In this increasingly connected world, it should be getting easier for teams to collaborate, share, and learn from each other, but the reality for many is quite the opposite. A growing problem is operation complexity – having a range of web, in-store and mobile channels, and the desire to reduce duplication and operating costs while increasing efficiency and accuracy. All this can actually make it harder for retailers to innovate and improve.

So how do you simplify operations and sustain a consistent improvement culture across different channel requirements whilst staying competitive?

It is not enough to run improvement initiatives and simply ‘hope’ that changes will be embraced and sustained. The right environment and structure is needed so that people are motivated to participate, and are personally invested in sustaining ongoing change and improvement.

3 reasons why Infinity will give you a process improvement edge

1: Simplify your operations with greater visibility

If you’ve had separate databases for your call centre, or your staff couldn’t see what customers were doing on your website, those frustrations can be a thing of the past with Infinity. 

Infinity connects your point of sale, inventory, order, and customer data in one centralised hub so that previous channel limitations or legacy system incompatibilities no longer get in the way.

By giving your team access to consistent information whether they work at head office, in-store or in your distribution centre, you’ll streamline processes, reduce errors and be able to  deliver more seamless, accurate customer experiences across all channels.

2: Building that improvement culture

With the building blocks for a strong improvement culture in place, your teams will feel more empowered to collaborate on improvement efforts. Engaged teams armed with the right attitude and tools can do amazing things for your customers and your bottom line.

The Infinity unified commerce platform is very easy to learn. It eliminates pain points and silos for your staff so they get greater enjoyment out of working together and have more time to think about what will surprise and delight your customers. 

3: Continue to innovate quickly

Because Infinity is a mature platform, your teams can focus on delivering innovation because the core functionality they need already exists. Add the access you’ll have to Infinity’s open API environment, and your developers and third parties can act quickly to create and deploy new services, channels and devices with confidence. 

Take a closer look at what Infinity can do to improve your retail operations:

It’s the small things that make a big difference in retail

I recently joined Triquestra as Key Account Manager. I have more than 20 years’ experience in sales and marketing across vendor management, business planning, implementing go-to market strategies and partner development. 

My big focus here is customer experience, which got me thinking about what makes me choose one brand over another and how I can help my new clients lead the way in loyalty. 

It’s not just what you want to sell but how you want people to feel

I fully believe that it’s the small things that create customer loyalty and keep me, as a consumer, coming back for more.

I was visiting a friend and she served a chipotle mayonnaise that was delicious. After searching in various supermarkets, I was unable to find a bottle. I reached out to my friend who gave me a website to try. I found it and decided to order three bottles while I was at it.


When the package arrived, to my surprise, the fourth compartment held a free bottle of mushroom sauce which was equally as yummy and which I will definitely be purchasing again.

Although a pointed, persuasive sales message is important in winning customers, it is the subtler and smaller appeals that create real loyalty and in turn repeat business. 

Instead of focusing only on what you want to sell, consider how you want people to feel. The customer experience is a critically important driver of emotional connection. An emotionally connected customer will buy more of your products and services, visit you more often, exhibit less price sensitivity, pay more attention to your communications, follow your advice, and recommend you more – everything you hope their experience will cause them to do. 

This emotional connection is something that I have grown to expect. I have a wallet full of loyalty cards and my phone is loaded with apps – some belonging to the clients that I look after here at Triquestra. I am always excited to see personalised offers, redeem my points and be treated in a way that makes me feel valued. 

I make my purchasing decisions based on these good experiences, and in turn, I consciously decide not to shop at companies that don’t make an effort. Multiply me by all the shoppers out there and you see how you have to things right from the start.

Building those opportunities to wow

In my conversations with Infinity clients, we talk about optimising the end-to-end customer experience – every aspect of how customers interact with their brands, products, promotions and service offerings, on and offline. I’m looking forward to helping with both the big picture and the little things that will maximise customer value and build that emotional connection. 

If you want to build a better loyalty programme and get closer to your customers, contact us and we’ll work with you to make that goal a reality. You can also find out more about Infinity Loyalty.

In retail, change is still the only constant


Hello – I’m Scott Lewis, Triquestra’s new Sales Executive. I recently joined the TQ team after working for a 3D company, where I was responsible for launching and selling interactive software across Australia and New Zealand.

Prior to that, I spent 10 years working in the telco sector across marketing, channel sales, partnerships and B2B direct sales. My past retail-related experiences have taught me how consistency across all channels is now the key to the future retail success.

It’s been an interesting few years

Only a few years back, in go-to-market meetings at the telco, multiple stakeholders from across the business would discuss how we were going to launch the ‘latest and greatest’ smartphone coming to market (you can probably guess the one I’m referring to). 

There was the usual debate around stock allocations between channels and which partners would commit to which volume, and who would get the lion’s share of the marketing co-op budget etc, etc. But then there was also the question of how to drive more traffic to the website so the retail stores didn’t get inundated, particularly in launch week. Because of course we wanted everyone to have a good customer experience. Hang on, what? We don’t want customers going to our stores?

Were we heading down the path where our website or app was going to replace the traditional retail store? Yes, I could see the cost benefit – less rent, staff, monthly trade marketing change-outs, the list goes on… But were we sure that consumers were ready to stay at home and do all their shopping on the couch or from their phone rather than go to the malls and high streets and speak to real people? 

The answer was ‘no’ then, and it still is. Recent studies back this up and challenge those who predicted that retail would go through a paradigm shift to being 100% online. Today in Australia, online shopping is responsible for only 9% of total retail sales. In the US, it’s 10%. While those numbers are set to rise, the in-store expertise is still highly valued.


United States

Obviously some people are more than happy to order online and wait for the courier or mail. But many want to go to a store and see and touch items before buying. Get face-to-face advice. Have things fixed. Want to physically compare X with Y. Browse for a gift when they’re not sure what they want.


So where to next?

It’s such an interesting time for retail – as well as an amazing opportunity. And the Triquestra team is passionate about complementing the best parts of the traditional brick-and-mortar experience with the online experience, so that regardless of how or where a client’s customers prefer to buy, their  experience is consistent, tracked and personalised to their needs and interests. Especially as we all know that you have one shot to get it right and begin earning customer loyalty, or shoppers will go elsewhere. 

I think it’ll be no surprise to any CIO that to deliver a great front end experience, the back end infrastructure needs to be robust and can adapt and integrate with the plethora of apps and systems that are fast coming to market and re-shaping the retail landscape. 

It’s being part of this technology innovation, combined with sharing the success stories and learnings of our clients that I am looking forward to the most. How they’ve adopted a unified commerce approach within their businesses and how we were able to help them navigate the technological change in order to better anticipate the future needs of their customers – regardless of where and how they choose to shop.  

If you would like to know how we can help you embrace change and offer exceptional customer experiences, I’d be happy to help out. After all, as they say – change is the only constant.

How to smash your channel silos to create seamless customer experiences

How to smash your channel silos to create seamless customer experiences

Most retailers are feeling the pressure to add new physical, online and mobile channels to keep pace with new technologies and changing consumer demands. But if you’re only adding and not actually integrating these channels with the rest of your organisation, you can end up with silos that frustrate your internal teams and customers.

Samantha Gadd on why great customer experiences start with great employee experiences

A vital element in delivering a great customer experience is your employee experience. If your people feel good about their work, that transfers to all their interactions with customers. So, what exactly is employee experience and why is it important?

Infinity’s speed and reliability lead to smooth sailing

When Catalina Express – the fastest, most frequent and most comfortable transport option between mainland California and Catalina Island – needed a new point of sale system, they decided Infinity was the only one that could do the job.

This case study shares how Infinity handles POS and inventory across boats, mainland departure terminals and warehouses to help the Catalina Express team serve customers quickly and accurately, even when network connectivity is lost at sea.

T2 Tea selects Triquestra to unify brand experiences and power global expansion

Premium tea retailer will modernise its retail operations to give customers seamless experiences using our Infinity unified commerce platform


We’re thrilled to announce that Unilever's retail tea business, T2 Tea, has selected Triquestra as its strategic partner for the transformation of its retail system.

T2’s goal is to create immersive and frictionless experiences for customers across online, in-store and mobile channels.

Infinity will be installed as T2’s point of sale with the power to create a central hub for the brand’s inventory and customer loyalty across eCommerce, wholesale and a growing global footprint of over 100 stores across APAC, Europe and North America.

A key factor in T2’s decision was Infinity’s maturity – it’s a proven unified commerce platform that will scale and adapt to shifting consumer expectations and new technologies and give T2 the flexibility to quickly extend support to new stores, channels and markets.


Established in Melbourne in 1996, T2 Tea is a premium tea brand that prides itself on quality products that are beautifully packaged and presented through engaging and immersive in-store experiences. In addition to its global retail outlets, T2 operates a thriving wholesale business selling teas to restaurants, cafes, gourmet food stores and airlines, and has eCommerce channels spanning direct to consumer (, marketplaces and wholesaler third-party sites.


We will support T2 in all areas of retail operations and management, including point of sale, inventory, customer data, order management and loyalty. Infinity will integrate with T2’s other technology solutions, including Oracle NetSuite, Salesforce Commerce Cloud for eCommerce, and HighJump Warehouse Advantage for warehouse management.

Integration of in-store and online channels


“To keep pace with new technologies and changing consumer demands, we decided to bring everything together with a unified commerce strategy,” says Rohan Penman, T2’s Global Head of Technology.

“Following an in-depth software review process, we selected Triquestra as our strategic partner to help achieve that vision. Triquestra already supports retailers with a strategy of omnichannel innovation and provides best-in-class products and processes, a broad unified commerce portfolio and a referenceable track record of success with multi-store retailers across multiple geographies.

“Infinity will give us a single hub for our channels, reducing integration complexity and manual overheads, while increasing efficiency and accuracy,” Rohan adds. “It will also be our platform for growth and innovation, helping us to deliver evolutionary innovations that will accelerate our business agility and competitive advantage.”

Immersive and frictionless customer experiences

Our CEO, Kelly Brown, explains: “T2 shares our vision, with a single-minded focus on creating immersive and personalised experiences for customers. It has mastered the art of creating magical in-store experiences, through storytelling and adventurous in-store displays that encourage visitors to discover and experiment.”


“We’re looking forward to supporting T2 in its next phase of growth as the company harnesses new technologies that help to put innovation at the core of everything they do.”


A springboard for innovation

T2’s transition to Infinity will be a phased approach that starts in Australia and New Zealand and extends to Singapore, North America and Europe. Infinity will provide point of sale and a central hub for inventory and customer data to give customers ‘endless aisle’ access to T2’s entire inventory from any channel or touchpoint, as well as new payment options and fulfilment services such as click-and-collect and ship-from-store.

If you’d like help to unify your brand experiences, get in touch. We’d love to chat about how Infinity can help you create personalised and frictionless experiences for customers across all channels.

How to turn the ‘try before you buy’ returns trend into profitable growth

How to turn the ‘try before you buy’ returns trend into profitable growth

Returns are the new normal. And how you deal with them – before and after purchase – can differentiate your brand, give you a competitive advantage and even make you more profitable. Here’s how to tackle the returns challenge and delight your customers with new ‘try before you buy’ services.