Liquorland is one of New Zealand’s most successful, sustainable and responsible liquor retailers. With Infinity providing unified inventory, POS and fulfilment, the retailer has added over $100 million in sales in only four years and grown its market share 5 percent - a massive result in a mature market.
We interviewed Brett O’Hanlon, Liquorland’s Finance and IT Manager, and Andrew Barr, Owner Operator, for insights into how strong inventory management helps to drive profit and sales.
Many retailers struggle to create a single view of inventory across all locations, but Liquorland is one of the few that has mastered it. Watch the retailer explain how it uses Infinity to reduce costs and optimise its range, delighting customers with personalised experiences that convert.
1. Optimising store ordering, merchandising and marketing
How do Liquorland stores achieve results four times ahead of industry average growth? Brett and Andrew describe how unified commerce helps ensure Liquorland is “match fit” to pursue its ambitious growth strategy.
Andrew explains:
“Infinity has helped us manage inventory by letting us understand what's selling when and where. This allows us to access cash to invest in products that will help enhance the customer experience.”
2. Flexible pricing and promotions
Brett explains how Liquorland now gives all 130-odd stores “sovereignty” over their own local promotions, while also participating in powerful nationwide offers.
And to ensure a unified customer experience, all the promotions are available on the ecommerce site:
Video: Unifying the CX via flexible pricing & promotions
3. Forecasting demand to match customer needs
Andrew says that delivering better cashflow starts with better demand forecasting.
By having data available across the business, he can build heat maps to predict how much of a specific product customers will want to purchase during key periods of the day or week. That ensures he has the right stock on hand and the right specialist staffing for his customers’ needs.
Video: Liquorland improves cashflow through better inventory management
For more on how Infinity supports Liquorland to offer new omnichannel services, read: Infinity helps Liquorland get click-and-collect ready for lockdown in less than a week
