It’s an exciting time to be in retail. Customers are loving personalised shopping experiences that go beyond product and price. New technologies are letting retailers launch new purchase and fulfilment options faster than ever. The convergence of physical, online and mobile channels is putting the same data in the hands of customers and sales staff from any device.
Generally, Gen Z consumers are known to be a little impatient (thanks to the instant gratification expectations set by the online world), are seamless multi-taskers across devices and apps, have fairly short attention spans, and are quick to change products and services if they’re not up to standard.
Unified commerce is the term used for a retail software system which connects all your inventory and customer data to all your online, in-store and mobile sales channels.
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