Why unified commerce is the nirvana of omnichannel

This post was originally published on 3 March 2020 and updated on 2 February 2023

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We’ve seen a dramatic boom in ecommerce in recent years that is creating new online shopping habits and reshaping consumers’ expectations of the retail experience. 

Many retailers have had to take a ‘just get something done’ approach to creating seamless customer experiences that span channels. Now they’re struggling with omnichannel set-ups that simply link digital and physical systems together, and they don’t have the ability to keep pace with changing consumer behaviours.

But omnichannel should not be the end goal. It’s just one approach to getting a single view of your customers that will help you deliver unified experiences. 

Instead, a unified commerce platform will break down your channel silos and move your retail business toward the holy grail of holistic, real-time, personalised customer experiences spanning in-store, online and everywhere in between.

To help explain why unified commerce is the nirvana of omnichannel, here’s a look at where we are now and where we’re going. 

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Multi-channel

To keep pace with new technologies and changing consumer demands, retailers are giving customers access to new mobile and online channels. Each touchpoint and channel operates independently, with separate people, processes and technologies existing in functional silos.

But when you only add and don’t actually integrate new channels with the rest of your organisation, you create bad service experiences that frustrate internal teams and customers.

Silos mean that your customers have to deal with inconsistencies and gaps, such as incomplete sales histories, different tones of voice or having to start conversations afresh in each channel. These silos inevitably lead to disappointment and frustration, a lack of trust and even a sense that your organisation is incompetent.

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Omnichannel

With an omnichannel approach, you’re connecting numerous backend systems so that customers can seamlessly interact with your brand. However, your channels are still operating in functional silos.

 That means most attempts to offer unified experiences fall short.

 You’re likely to be struggling with legacy technologies that have been customised and are infrequently updated, and then you bolt-on new solutions that don’t easily integrate. These omnichannel systems are fragile, inefficient and costly to maintain.

 And things can easily unravel. Adding new channels and tools requires additional custom integrations that are complex and slow, adding significant costs and curbing the agility and scalability you require.

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Unified commerce 

With a unified commerce approach, you can achieve retail nirvana by creating immersive and frictionless experiences for customers across all channels, touchpoints and locations. Rather than building custom integrations to unify different systems, you can easily use all the tools and services within a single unified platform.

 It gives you a single source of truth for inventory, order and customer data. With this one view of the customer, and all channels and engagement points connected in real-time, you can deliver a personalised and consistent customer experience.

 You can also quickly respond to changing customer expectations and new technologies by using microservices and APIs to expose data and connect third-party services.

 Unified commerce has been a game changer for our clients.

It eliminates the customer journey pain points and amplifies the ‘wow’ moments. Now you can treat each customer as an individual, all the time – one person with one account, interacting with one brand.  

Unified commerce can benefit your business in many ways:

• It provides a stable backbone by acting as the hub for all your channels, reducing integration and operating costs, while increasing efficiency and accuracy. 

• It’s also your platform for innovating – a springboard for adding new channels and services, giving you the ability to take advantage of new capabilities and deliver results at a speed and scale that unachievable within a traditional omnichannel model.

• It gives you total control over all your inventory and lets you create seamless and personalised purchasing, payment and fulfilment options across ‘endless aisle’ shopping, fast (eg 30-minute) click-and-collect, kerbside pickup, store-to-door, shoppable screens, kiosks and hyper-personalised loyalty offers.

• You can deliver frictionless experiences and let customers access your entire product range from any location, including stores, online, mobile, shoppable screens, pop-ups, stores within stores, virtual showrooms, social channels, call centres and more.

• And our savviest clients are now investing in new customer-facing technologies, like chatbots, mobile apps and AI. Some are pioneering contextual commerce – the ability to seamlessly implement purchase opportunities into everyday activities (such as Shoppable Instagram and Facebook). 

The end result is the ability to deliver the personal, ubiquitous and unified experiences your customers expect, fostering loyalty, driving growth and improving profitability.

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Want help to plan your next steps?

We can help you define your goals, develop a business case and create your roadmap to deliver the unified experiences that are best for customers, and most profitable for you. Get in touch.

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For more on how a move to a unified commerce strategy gives you the flexibility and agility you need to keep in step with consumers’ changing needs, download our new ebook:  

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The 7 omnichannel capabilities reshaping stores

There’s a colossal shift taking place right now in how retailers plan, build and deliver their in-store customer experience.

And the prime driver behind this upheaval is the boom in ecommerce that is creating new online shopping habits and reshaping consumers’ expectations of in-store experiences.

Yet many retailers have struggled to support their customers’ omnichannel demands and aren’t equipped to create the shopping journeys now expected by post-pandemic, digitally savvy consumers.

They have disparate and siloed backend systems that are fragile, inefficient and costly to integrate. Many implemented quick-fixes at the start of the pandemic to get new capabilities up-and-running, but now need a long-term unified solution that delivers a single source of truth across all physical and online channels.

And they’re under increased pressure to implement change fast but can’t quickly spin up the new “phygital” customer experiences the business demands.

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So what are the new capabilities retailers need to modernise their customer experience for digital-first retailing?

Here are seven areas where retailers are increasing their focus and investment this year:

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1

Stores that amplify the digital experience

The phenomenal rise of live online customer experiences has migrated beyond social media and live chat to virtual shopping appointments. Retailers are using the unparalleled knowledge of their store staff to boost digital sales and service by giving in-store teams the tools to connect with shoppers digitally. Platforms like Brauz provide the video commerce smarts, while unified commerce solutions (like Infinity) help to automate the end-to-end process, from customer communications and data insights to seamless sales transactions and fast delivery.

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2

Digital convenience in stores

The POS used to be the epicentre of the store technology experience. But today consumers expect unlimited access to information and functionality to inform their purchasing decisions, and demand digital convenience inside the store. Retailers are putting customers in charge of their in-store experience by integrating digital services, such as the ability to look up loyalty points, explore product information and add items to digital wishlists in stores. Shoppable screens provide ‘endless aisle’ capabilities that let customers browse and order from the entire inventory.

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3

Self-checkout expands to self-service

In tandem with the new digital experiences inside stores, retailers are modernising their checkout experience so that customers can transact on their terms. They’re putting customers in control with fast and flexible self-guided assistance, mobile point of sale and contactless payments wherever the customer is - in the store, out in the warehouse or yard, at trade shows and pop-up stores. While self-serve kiosks are practical solutions for larger stores and supermarkets, fuel and convenience retailers taking advantage of new self-service software that can be deployed on any touchscreen terminal, making it simple to create fast and memorable experiences.

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4

Endless aisle for anywhere, anytime orders

Consumers are choosing retailers based on the ease and flexibility of the end-to-end experience. With a ‘buy anywhere, fulfil anywhere’ strategy and centralised unified commerce platform, retailers can give customers and staff real-time visibility of inventory, order and customer data across the business. That means customers can shop whenever they feel like it, at any time, using their most convenient channel. And endless aisle access to inventory lets customers order any product and get it delivered to any address.

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5

Flexible omnichannel fulfilment

With ecommerce sales returning to pre-pandemic growth levels, services such as ship-from-store, click-and-collect, endless aisle and returns anywhere are all just table stakes today. Retailers are prioritising capabilities that help them to launch and scale omnichannel experiences faster by improving store fulfilment efficiency and enhancing the store pick-up experience. They’ve created hybrid stores that support the rise in online sales while meeting customers’ expectations for fast pick-up and delivery.

They’re now introducing ship-from-store capabilities that not only enable ecommerce orders to be shipped from stores, but stores can also ship orders placed in other stores. And with a unified view of inventory across all stores and DCs they can quickly see where inventory is located and the fastest route to fulfil orders.

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6

Unified channels strengthen personalisation

With more buying journeys beginning online, and store visits become more predetermined, customer expectations for a frictionless ‘one brand’ experience are rising. However, many retailers have channel silos that mean any interaction or activity that the customer had with them online is not available to the customer or staff within the store.

Retailers are delivering personalised experiences by using AI and intelligence across online and offline channels to deliver timely and relevant communications, recommendations, offers and rewards across in-store and digital touchpoints, including the point of sale, mobile app, web, email and social. And some are extending these personalised recommendations into other communications with customers, such as e-receipts and shipping notifications.

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7

Unified employee experiences

A great customer experience hinges on a great employee experience. After years of underinvestment and now a labour crunch, many retailers are playing catch-up by making employee efficiency and enablement a top priority this year. They’re giving their in-store teams access to relevant customer intelligence - such as loyalty points and rewards, wishlists and sales histories – to equip them to add more value to their customer interactions. Some are using AI technology to provide personalised upselling recommendations during click-and-collect pickups. And localised pricing gives their teams up-to-date, competitive pricing and empowers them to make better, on-the-spot decisions.

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Are you looking at how to modernise your stores for digital-first retailing and a better customer experience? Our unified commerce maturity model is the perfect tool to create your roadmap. Use it to assess your current capabilities, identify the gaps and prioritise areas for improvement.

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The critical role of stores in digitising the retail customer experience

There’s been a massive shift in consumer expectations around convenience, connected shopping experiences and personalisation. Here’s how to use your stores to elevate and differentiate your customer experience.

Omnichannel retailers now see their stores as critically important assets to invest in.

Last year, US online sales grew faster than ecommerce for the first time ever - with physical stores growing at 18.5 percent versus ecommerce growth of 14 percent.

And while ecommerce growth is predicted to outpace growth through physical stores in future, the spotlight will remain on stores. For most omnichannel retailers, the growth of ecommerce actually means boosting their investments in physical retail.

That’s because the store is essential to creating and satisfying customer demand - even if the customer ultimately transacts online.

Stores can amplify brands by adding a tactile experience and human factor that isn’t possible online. Store staff build trusted relationships with customers through advice, service, support and sales. They are often better at acquiring customers and stimulating repeat purchases than digital channels.

Stores support ecommerce fulfilment and place inventory close to customers - the source of demand. Click and collect, ship from store and return in store are now routine ways to fulfil online orders. Without a store, many online orders would not happen, and would be unprofitable.

Our client, Cue Clothing, is a remarkable example of how to use stores for competitive advantage. Around 20 percent of its sales are online, but over 60 percent are fulfilled by stores instead of a dedicated warehouse. The introduction of endless aisle increased access to inventory eightfold to 80,000 items, leading to a 70 percent increase in conversions and 130 percent increase in overall sales. And Cue has also launched a range of award-winning in-store initiatives – including virtual styling and in-store wishlists - that are driving up conversions, increasing revenue and boosting customer loyalty.

So how can your stores play a bigger role in your CX transformation? 

Here are 3 areas to focus on to differentiate your store experience: 

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1. Bring digital convenience to stores

Many retailers have relied on convenient physical locations and knowledgeable store staff to entice customers to visit them. But today’s digitally savvy consumers want a ‘joined-up’ omnichannel experience that doesn’t stop when they enter a store.

By reimagining the store customer experience and giving staff tools to connect with customers digitally, you'll bring a rich mix of human and digital interactions into stores.

• Start by revamping the checkout experience. Offer fast, digital, contact-free point-of-sale transactions wherever the customers are - in the store, out in the warehouse or yard, at trade shows and pop-up stores. Ensure you can provide quotes and take cash sales or charge-to-account orders anywhere, with the flexibility to handle complex split orders, sales and returns.

• Put customers in charge of their in-store experience by integrating digital services, such as the ability to look up loyalty points, access product information and add items to digital wishlists in stores.

• Localised pricing will let your team offer up-to-date, competitive pricing and empower them to make better, on-the-spot decisions.

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2. Use store fulfilment to increase ecommerce profitability

Retailers are working to optimise their processes and remodel stores into fulfilment centres to meet the explosion in demand for online orders fulfilled in stores.

However, many retail systems weren't built to provide real-time inventory so the challenge of knowing where stock is located across the store network causes missed sales and cancellations of online orders.

• Create a single view of inventory across stores, online, mobile and warehouses to improve your return on inventory and maximise selling opportunities.

• Use your stores as mini-distribution centres to give your customers a variety of delivery options, such as click-and-collect, store-to-door, drop ship and returns anywhere.

• Endless aisle capabilities let you sell products not stocked in your current location and have them delivered to or collected by the customer.

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3. Personalise customer experiences by extending digital into stores

With more customer journeys beginning online and store visits become more focussed and deliberate, customer expectations for a frictionless ‘one brand’ experience are rising.

However, many retailers have channel silos that mean any interaction or activity that the customer had with them online is largely unknown to store staff.

By connecting all your customer engagement points in near real time, you can deliver a holistic and personalised customer experience more consistently. That means treating each customer as the individual they are all the time – one person with one account, interacting with one unified brand.

• Combine your customer, inventory and sales data from all channels and touchpoints and analyse your customer preferences. Use these insights to develop personalised communications, experiences and offers that drive customer satisfaction and loyalty.

• Make this data available to your store staff. For example, provide your teams with access to relevant customer information, such as loyalty, wishlists and sales histories. Use AI technology to provide personalised upselling recommendations during click-and-collect pickups.

• Extend these personalised recommendations into your other communications with customers, such as e-receipts and shipping notifications.

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As you transform your stores to be the centre of your omnichannel experience, your POS and retail systems must transform as well. If you’re experiencing technology challenges that prevent you from unifying store and digital experiences, get in touch. We’d love to help you make stores play a bigger role in your CX strategy.

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If you’re driving the CX transformation at your retail business, our unified commerce maturity model is the perfect tool to create your roadmap. Learn about the capabilities you need to create a rich mix of omnichannel experiences.

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Turbocharging delivery: why you start with unified inventory

As supply chain disruptions and logistics issues kick in over the critical holiday trading period, how well is your business geared to deliver the fast omnichannel experiences consumers expect? Retailers with a single view of inventory across all locations can slash delivery times, profitably.

During two years of extraordinary change, retailers have adapted to changing consumer demands, evolving channels and rising customer expectations around convenience, choice and speed.

And now they’re in a race to turbocharge their digital and physical fulfilment.

Why is delivery speed so important? Research shows that when delivery times are too long, almost half of omnichannel consumers will shop elsewhere. As for how long is too long, they reveal that over 90 percent of consumers see 2- to 3-day delivery as the baseline, and 30 percent expect same-day delivery.

And retailers know speed matters: over 75 percent of specialty retail leaders have made 2-day delivery a priority and 42 percent are aiming for same-day delivery by 2022.

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The challenges of omnichannel delivery

Compressing delivery times requires great execution across all parts of the supply chain.

However, with the explosion in online shopping during lockdown restrictions it has been a challenge for supply and delivery networks to keep up with accelerating customer demand. Ongoing pandemic restrictions will continue to disrupt last mile services in 2022 and beyond.

And while courier and delivery companies are taking a lot of heat for slow deliveries, many of the delays are due to retailers’ own dispatch times.

Services such as ship-from-store, click-and-collect, endless aisle and returns anywhere are all just table stakes today. Yet many retailers can only access rudimentary sales and inventory positions, and have complex systems that are fragile, inefficient and costly to integrate.

While retailer innovators have raised the bar for best-in-class omnichannel operations - our client Cue Clothing fulfils click-and-collect orders within 30 minutes - it’s not unusual for items to take 1 to 2 weeks just to be picked and packed.

So how can technology help compress delivery times?

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Unlock the value in your inventory

To provide the speed and convenience consumers expect, retailers are moving from multichannel silos to unified commerce platforms that provide a unified view of inventory across all stores and DCs. This means they can quickly see where inventory is and therefore the fastest place to fulfil from.

Real-time data on stock levels can benefit your business in many other ways too:

• Reduce inventory costs by ensuring you’ve got the right inventory available in each location, without carrying the cost of overstocking or ‘buffers’

• Optimise your product range by matching stock to each store’s location, community and demographics

• Create dark stores for online order fulfilment, turning physical locations into temporary or permanent fulfilment nodes to enable faster delivery and keep retail staff working

• React to trends quickly and forecast demand based on historical data, sales forecasts and seasonal variations

• Extend your range across more sales channels such as in-store kiosks, shoppable screens, pop-up stores, concessions and mobile devices.

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Become omnipotent in omnichannel

And that’s just the start. Once your inventory is under control, you’re free to blend physical and digital channels to create seamless experiences for customers across all channels and touchpoints.

By using your stores for fulfilment or pick-up, you can increase the amount of inventory for sale while reducing inventory cost and slashing delivery times. The return on investment can be spectacular. With endless aisle fulfilment, our clients are achieving at least 200 to 300% growth in online revenue.

You can also build genuinely meaningful customer experiences. With a single view of customer, order and inventory data, you can deliver each customer a powerful, tailored, one-of-a-kind experience across all channels and touchpoints. That will create rich emotional connections, drive up conversions and send your transaction values soaring.

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If you’re urgently revamping your omnichannel delivery capabilities and want advice on which projects to tackle first, our checklist could help. It will let you assess where you are at against retail leaders and decide what you need to improve. Download it here.

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3 ways Liquorland is crushing inventory management

Liquorland is one of New Zealand’s most successful, sustainable and responsible liquor retailers. With Infinity providing unified inventory, POS and fulfilment, the retailer has added over $100 million in sales in only four years and grown its market share 5 percent - a massive result in a mature market. 

We interviewed Brett O’Hanlon, Liquorland’s Finance and IT Manager, and Andrew Barr, Owner Operator, for insights into how strong inventory management helps to drive profit and sales. 

Many retailers struggle to create a single view of inventory across all locations, but Liquorland is one of the few that has mastered it. Watch the retailer explain how it uses Infinity to reduce costs and optimise its range, delighting customers with personalised experiences that convert.

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1. Optimising store ordering, merchandising and marketing 

How do Liquorland stores achieve results four times ahead of industry average growth? Brett and Andrew describe how unified commerce helps ensure Liquorland is “match fit” to pursue its ambitious growth strategy. 

Andrew explains:

“Infinity has helped us manage inventory by letting us understand what's selling when and where. This allows us to access cash to invest in products that will help enhance the customer experience.”

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2. Flexible pricing and promotions 

Brett explains how Liquorland now gives all 130-odd stores “sovereignty” over their own local promotions, while also participating in powerful nationwide offers.   

And to ensure a unified customer experience, all the promotions are available on the ecommerce site:  

Video: Unifying the CX via flexible pricing & promotions

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3. Forecasting demand to match customer needs 

Andrew says that delivering better cashflow starts with better demand forecasting. 

By having data available across the business, he can build heat maps to predict how much of a specific product customers will want to purchase during key periods of the day or week. That ensures he has the right stock on hand and the right specialist staffing for his customers’ needs. 

Video: Liquorland improves cashflow through better inventory management

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For more on how Infinity supports Liquorland to offer new omnichannel services, read: Infinity helps Liquorland get click-and-collect ready for lockdown in less than a week

Want help to unify your inventory? Contact us to find out more about how Infinity can give your business an accurate and single view of inventory.

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Connecting, engaging and delivering: unified commerce’s top benefits

A single retail management platform positively impacts your entire business in so many ways.

1. Simplify your technology

A single commerce platform gives you a leaner and more flexible architecture to deliver greater agility, increased efficiency and more control. By centralising data and systems you can expect many IT efficiency improvements, including:

• Scalability: third parties can easily plug in, building the ecosystem of retail software, tools, resources and devices you can add and change to match your business needs.

• Accuracy: exposing data and functions (rather than moving and replicating them) reduces integration - improving efficiency, decreasing errors and increasing accuracy.

• Easier to maintain: the single centralised platform reduces the need for reconciliation and manual processes to maintain and manage data and functions, and there is only one system to secure.

• Reduced costs: reduced maintenance, management and integration of data and systems decrease your overheads.

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2. Accelerate speed to market

These improvements in IT efficiency and flexibility let you meet business demands faster and innovate much more quickly. There’s less work required to plug in and implement new functions across channels, test cycles are reduced, and you’ll use development capacity more effectively. Teams currently tied up in building and checking integrations can be moved onto more innovative, customer-centric initiatives.

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3. Optimise inventory and availability

Your most significant benefit will be increased sales generated by ranging and fulfilment capabilities that enable you to sell products across channels (and even sell products not normally stocked within any channels).

With a single view of stock across all locations, plus the ability to easily move it around the business, you’ll reduce your inventory costs and overall stock requirement. And by giving customers a range of purchasing and fulfilment options, you’ll enhance your service and increase customer satisfaction.

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4. Boost in-store productivity and sales

You’ll benefit from lower shipping costs and increased sales when your ‘click-and-collect’ customers pick up their purchases at stores, with research showing nearly 50% of users bought additional items when picking up purchases.

Foot traffic has declined, and store closures are increasing. By arming your staff with extensive product details and providing shoppers with experiences that entertain and entice them to linger, you’ll enhance customer interactions, improve staff productivity and ultimately increase conversion.

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5. Mobilise and personalise your customer experiences

The ability to see each customer’s shopping preferences and history across all channels is critical for building personalised shopping experiences.

With a holistic view of your customers, you’ll be able to better plan your pricing and promotion strategies and get the right offer or message to the right customer, at the right time and right place.

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6. Use data for business insights

One of the most compelling benefits of unified commerce is the value that comes from using all the centralised data to obtain insightful or actionable information and have it available when and where it’s needed.

A single, unified platform gives you the ability to view all customer touchpoints and react to potential issues in real time. With a single source of truth and powerful analytics, you can turn large amounts of data from disparate sources into insights that help you to attract and engage customers in new ways, and improve your bottom line.

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For more on unified commerce and why it’s the future of retail, download this free ebook. 

GET THE FREE EBOOK

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Start your journey to unified commerce. Get in touch

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Video: Z drives customer loyalty with Infinity

Z Energy’s digital-first approach is unifying the customer experience across every touchpoint.

Watch Z’s Chief Digital Officer, Mandy Simpson, and Head of Site Systems, Andy Stewart, describe how its Pumped loyalty programme delivers the personalised experiences its customers expect. With Infinity providing a real-time view of customers, Z can understand and predict what customers want and develop the experiences they need. 

Mandy explains that Pumped helps Z develop personalised relationships and enhance the customer journey. 

“Customers want quite different things from Z depending on where they are, both in their day and also in their life. Because we can identify those customers and get to know their habits better, it allows us to predict what they're going to want and better help them to achieve their goals.”

Andy explains why Z chose Infinity for its loyalty platform. 

“We knew that Infinity had a loyalty module, we proved very early on that it was the right technology for us and was going to fit very nicely into our point-of-sale landscape. It was a no-brainer for us to make the decision to include that as part of our overall platform.” 

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For more on how Z Energy is using Infinity Loyalty to create seamless and engaging experiences that are fuelling sales and repeat visits, read our case study.

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If you’d like to get a real-time view of customers for more personalised experiences, contact us. We’d love to help you develop a unified customer journey.

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Video: Cue creates award-winning customer experiences with Infinity

Cue Clothing is a retail disruptor. Recently awarded the ORIAS ‘Best Multichannel Retailer’ for the second year running, Cue is unleashing innovations that are building a disruptive competitive advantage.

Watch Shane Lenton, Cue’s Chief Information & Digital Officer, and Lauren Cantwell, Cue’s eCommerce Manager, talk about how the retailer is blending digital and physical channels to reduce friction from every aspect of the customer experience.

With the Infinity unified commerce platform as its core, Cue is creating rich emotional connections, driving up conversions and sending transaction values soaring.

Shane Lenton describes why Cue moved to unified commerce, how he uses Infinity to deliver frictionless commerce across all of Cue’s channels and the business outcomes achieved, saying: 

“It's the nirvana that a retailer looks for - a single view of inventory, a single view of customer and harmonised pricing across channels. And for us, it's become a real game changer.”

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For more on how Infinity is enabling Cue to create industry-first innovations,  
read the full case study.

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If you’d like help to reduce friction from your customer experience, get in touch. We’d love to explore how Infinity can help you develop a unified customer journey.

New Zealand Post chooses Triquestra as its strategic partner for transformation of its retail system

NZ Post has signed a multi-year agreement with Triquestra to support its retail transformation. The national delivery provider’s goal is to accelerate its digital transformation and provide richer, more seamless omnichannel customer experiences.

Triquestra’s Infinity unified commerce platform will be installed as NZ Post’s point of sale system in 244 outlets across New Zealand and create a central hub for omnichannel excellence and innovation in the future.

NZ Post will benefit from a modern retail management system that will keep pace with shifting customer expectations and new technologies, and offer more flexibility in how NZ Post engages with its customers.

“We required a modern, scalable and highly available retail management solution to replace our aging POS and create a platform for innovation,” says Mark Yagmich, NZ Post GM Physical Channels.

“After a thorough tender process, we chose Triquestra to help achieve that vision,” adds Mark. “Triquestra has a referenceable track-record of success supporting multi-store retailers at the forefront of omnichannel innovation, with a broad product capability and experience, and the right people and processes to move fast.”

Infinity will replace NZ Post’s legacy POS solution and support its retail operations and management, including point of sale, inventory, customer data, order management, analytics and loyalty.

NZ Post’s transition to Infinity’s point of sale in stores will be a phased approach that starts in August 2021, with deployment and support provided by Triquestra’s implementation partner, ECL Group.

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Are you looking for ways to keep pace with shifting customer expectations? 

Contact us to see how Infinity can help you merge physical and digital channels to deliver the seamless omnichannel experiences consumers now expect.

Video: Z creates world-first customer experiences with Infinity

With Infinity providing a single customer view, Z is elevating expectations of the fuel retail experience.

Z Energy is New Zealand’s largest fuel retailer with more than 500 Z and Caltex sites. 

With Infinity, Z is pursuing growth opportunities and delivering award-winning customer experiences, including a world-first innovation – Sharetank, a virtual fuel tank.

Z’s Chief Digital Officer, Mandy Simpson, and Head of Site Systems, Andy Stewart, share how the fuel retailer is digitising its business to deliver the unified experiences its customers expect and how Infinity and Triquestra has helped.

Mandy explains that Z is transforming for a digital future where they can predict what customers are going to want and then deliver the experiences they need, saying: “That is the heart of the digitisation goal, which is producing really amazing experiences for our customers, for our employees, and for everybody who works with us.”

Andy describes how Z’s use of Infinity has evolved from point of sale through to enabling a truly unified experience.

“We're now able to get complete visibility of our customers by virtue of the fact that every transaction that a customer does at a Z site comes through one of the Infinity products, whether that's point of sale or whether that's via our app channel. 

“We're able to use that data now,” adds Andy. “We know when our customers are shopping with us, we know when they're not shopping with us, and we're able to harness that data to enhance our loyalty experience for those people.”

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If you’d like help to develop your unified customer journey, get in touch. We’d love to explore how Infinity can help you give customers more personalised and frictionless experiences across all channels.