Z Energy’s digital-first approach is unifying the customer experience across every touchpoint.
Watch Z’s Chief Digital Officer, Mandy Simpson, and Head of Site Systems, Andy Stewart, describe how its Pumped loyalty programme delivers the personalised experiences its customers expect. With Infinity providing a real-time view of customers, Z can understand and predict what customers want and develop the experiences they need.
Mandy explains that Pumped helps Z develop personalised relationships and enhance the customer journey.
“Customers want quite different things from Z depending on where they are, both in their day and also in their life. Because we can identify those customers and get to know their habits better, it allows us to predict what they're going to want and better help them to achieve their goals.”
Andy explains why Z chose Infinity for its loyalty platform.
“We knew that Infinity had a loyalty module, we proved very early on that it was the right technology for us and was going to fit very nicely into our point-of-sale landscape. It was a no-brainer for us to make the decision to include that as part of our overall platform.”
For more on how Z Energy is using Infinity Loyalty to create seamless and engaging experiences that are fuelling sales and repeat visits, read our case study.
