Caltex

Loyalty case study: how Z is boosting sales and repeat visits with Infinity

Z Energy has been using the Infinity unified commerce platform since 2015 to manage more than 80 million annual sales across 350 Z and Caltex retail sites, as well as in 100 commercial sites.

This case study shares how Z is now using Infinity for its new Pumped loyalty programme to create more compelling offerings for customers, build a competitive advantage and lower customer acquisition and retention costs.

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Andy Stewart, Owner of Site Systems Platforms at Z, explains that the launch of Pumped was a huge success: 

“The transaction volume and number of new customers created were unprecedented. Week on week, we have continued to increase our loyalty volume within the Caltex network.”

Dan Coffey, Z’s Marketing Strategy Manager, says that its new  loyalty solution is just the beginning: 

“Infinity is the cornerstone of our future innovation and Pumped has the ability to go much deeper than the first iteration we’ve delivered. We’re looking forward to using our new platform to give our customers valuable rewards that keep them coming back for more.”