Consumers are changing the way they shop and engage with brands, providing a healthy challenge for retailers as they plan to meet their increasing demands. Meanwhile, the competitive environment continues to heat up. With Amazon appearing on Australia’s virtual and physical horizon, the local landscape is going to feel the impact – and it’s going to hit hard.
While numbers still count towards the reach of a brand’s digital presence, there's been a shift from quantity to quality. In the online space social communities gather, holding conversations endorsing, supporting and giving feedback on your brand. Growing this community organically takes time, so here are some tips to help build relationships with your online community that will last the distance.
As a retailer, it’s probably fair to say your loyalty programme focuses strongly on what you can do to reward and engage customers so they want to return to your store make a purchase. While it makes good business sense to put your customers first, there is also a bounty of benefits for you, the retailer!
