Facing one of the most competitive environments in decades, retailers need to invest in their future to survive and thrive, says PWC in its most comprehensive research to date.
Five ways to grow an authentic social community
While numbers still count towards the reach of a brand’s digital presence, there's been a shift from quantity to quality. In the online space social communities gather, holding conversations endorsing, supporting and giving feedback on your brand. Growing this community organically takes time, so here are some tips to help build relationships with your online community that will last the distance.
