Gasoline Alley Services Ltd (GAS), New Zealand’s largest network of independent fuel retailers, has chosen Triquestra as its strategic partner to transform its retail system.
GAS’ goal is to support its retailers in providing great customer experiences that drive growth throughout the fuel network.
Triquestra’s Infinity unified commerce solution will be installed as the GAS point of sale in approximately 120 sites nationwide. GAS will benefit from a modern retail management system that offers more flexible and streamlined customer transactions and which delivers more control and agility right across the network.
In 2020, GAS decided to replace the two legacy POS systems operating in its network with a single retail platform. “We needed a new state-of-the-art, industrial strength retail system,” explains GAS Executive Director Tim Ellis.
“Our long-serving current software is unsupported (or will shortly become so) and faces increasing administrative and commercial challenges,” Tim says. “In addition, our processing of AA Smartfuel loyalty transactions is relatively manual, and we want to integrate these into the routine transactional operations of our fuel stations.”
Following a competitive RFP process, GAS chose Triquestra to help it achieve its modernisation objectives.
“Triquestra’s local presence and market knowledge was a huge factor in our decision,” says Tim. “With a local head office and an extremely competent and responsive team, there’s an agility in the relationship that is highly valuable and attractive to us.”
“We are confident that Triquestra’s extensive fuel sector knowledge and experience lowers our risk and offers us the most reliable path to a full, effective deployment and ultimately to a satisfactory return on our investment.”
Tim says the GAS network is looking forward to more visibility of its key data.
“Infinity will give us greater flexibility and granularity of information so that we can tailor our market promotions nationally, regionally and even individually,” he explains. “GAS retailers will be able to create targeted promotions for the needs of their own local communities - something which is game changing and genuinely exciting.”
“The agility that Infinity offers us will give us greater control over what we do, when we do it and how.”
Tim adds that they are looking forward to the extensive, sophisticated management information Infinity will provide both to individual GAS retailers and to the head office.
“Infinity will make it easier for our retailers to plan and make strategic business decisions. With greater efficiencies and higher quality management information readily available at our fingertips, we’ll all have a better perspective on how our businesses are performing.”
Kelly Brown, Chief Executive of Triquestra, adds: “GAS is an iconic, 100 percent Kiwi brand. We’re very proud to be selected as GAS’ platform partner and are looking forward to helping to modernise its retail experience by providing the speed, convenience and simplicity that customers and individual retailers are increasingly demanding.”
The GAS transition to Infinity’s point of sale is targeted for completion during 2021.
