Turning retail experience ideas into reality: meet our new Consulting Lead

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Neshma Emile has recently been promoted to Consulting Lead. She’ll be helping more Triquestra clients use the Infinity platform to transform customer experiences. 

Before joining Triquestra, Neshma had ERP implementation roles at construction and building products companies. As a Business Analyst, it was her job to help her clients convert ideas into tangible realities. As Consulting Lead, she’ll be supporting the consulting team to do the same.

“As BA, I was responsible for gathering requirements from the customer and turning them into testable, then usable product. Making sure we’re on the same page and delivering in scope and on time. Now, as Consulting Lead, I also help other business analysts do what they do best. Offering a helping hand so they can become better advisors and get the best results for our customers,” says Neshma. 

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“The way Infinity can help retailers digitise and innovate today is really great. How we deliver order management, click-and-collect, how we've integrated with Slyp receipts – we're doing everything to keep our clients in tune with what's modern in the market. It’s our goal to give our clients new ways of connecting to their customers through our product and experience,” she says. 

Because Neshma comes from an ERP background, she understands software and process integration and thinks Infinity is an outstanding retail platform. “With Infinity, because it's designed to meet the specific requirements of retail end users, we always hit the nail on the head. Infinity always gives customers what they need because it's such a mature and stable unified commerce platform. People can innovate off of it really quickly and know that it won't break other systems or processes.”

In regards to innovation, she gives examples like Cue Clothing’s click-and-collect and Z Energy’s Pumped and Sharetank. “For Sharetank, we had Infinity working as it needed to for fuel POS. Then we enhanced the platform and the APIs which are used by the Z app to let consumers find the lowest priced fuel in a 30k radius, prepay for that fuel and then share it with others. And for the Pumped loyalty programme, we proved how stable Infinity is to manage 250 sales transactions per minute.” 

Neshma thinks Triquestra is a good company because of the digital transformations she works on and the company’s culture. She explains, “We’re great at prioritising and we're great at communicating with customers. Our solution and business architects will go in and partner with the client to make sure that the solution is well thought out. 

“We work in a high pressure environment and you'd think you'd have people really anxious and angry but we're not! We're really happy. Even if someone’s role isn’t customer facing, everyone is always looking out for our clients’ best interest and doing what they can to make sure those clients are happy. 

“You’re also really given the opportunity to learn, grow and push yourself every day. I’m young and I don’t have to compensate for that. They hired me because of my skills and work ethic and that’s what they reward me for.” 

Neshma and everyone at Triquestra is very conscious of what retail means today. “While online shopping has definitely changed the landscape, people haven’t stopped going to the shops. It’s the experience the shopper has, whether they’re online or instore, that makes one retailer more successful than another these days.”