It’s hard to imagine a time before the internet, when brands relied on the physical appearance of their bricks and mortar stores and smart advertising in traditional media to entice consumers to buy.
A head start on big data: Top Retail KPIs
How to make sense of your data with proven retail KPIs and flexible analyses
Everyone has heard about how ‘big data’ is changing the face of retail, re-defining the shopping experience, making the world a better place! Ok, that last point may be a slight embellishment, but with everyone talking about the benefits of big data, where do you begin and exactly how is it beneficial to your business?
Big data can seem quite overwhelming and intimidating, but with a little understanding and starting small, it doesn’t need to be that way. Begin with the point of sale - this is already capturing a wealth of information around what products are selling, at what price, at what times, how often, and to whom. This is data already available to every retailer, and it’s quite likely that it is being underutilised.
How is this information useful to your business? You already know retail, so data such as this is about making adjustments to what you are doing and how you are doing it in order to see measurable improvements. The timing of sales can help improve staffing decisions; product sales data gives tangible evidence to support ranging and merchandise decisions. Having the ability to visit this data consistently and easily allows you to see the impact of these adjustments and fine-tune as you learn more.
Our preferred analytics tool for managing ‘big data’ is Infinity CPM, offering the simplicity of web-based dashboards, and the complete flexibility of a customisable analytics program. Built into Infinity CPM there are proven retail KPIs and standard analyses to allow for fast deployment and immediate impact on your business. As mentioned in the beginning, point of sale information is the starting point, and as your business grows Infinity CPM grows with it, incorporating multiple data points from almost any source.
For further information about the retail specific KPIs and analyses in Infinity CPM please download our white paper here.
Consumer centricity: Moving from push to pull
Why there's no such thing as best practice in user experience.
User experience is what can make or break a website and is a fundamental part of ecommerce. Designers are developing numerous interactions and animations to modernise and simplify ecommerce shopping processes, while experimenting with user interface (UI) to enhance user experience (UX) for both customers and retailers.
Takeaways from Total Retail and Payments Expo, Melbourne
Same same but different: Omnichannel is more than a consistent experience
Reflections on shop.kiwi
Third generation MercuryPay integration makes its entrance
Infinity welcomes its third generation integration with the MercuryPay payment system.
With new functionality and EMV compliance taken care of, this integration enhances Infinity’s extensive payment options, giving US retailers the flexibility and certainty they need.
The integration supports EMV-related transactions and new devices. The dual integration also continues to support legacy devices and transactions of previous integrations not yet supported in EMV.
The MercuryPay integration – an ‘out of scope’ payment solution - utilises middleware provided by Datacap solutions. It provides the following transaction types:
- Payment processing
- Debit
- Credit
- Contactless
- EBT
- Chip and Signature
- Gift cards
- Token
- Gratuity management
*MercuryPay is only available in the United States
Infinity works with payment processors in six countries.
If you would like to explore payment system options with Infinity
