There’s a lot of talk about ‘Amazon’ making its way down under and disturbing the retail landscape as we know it. As the threat of the global phenomenon towers over local retailers, its entrance also presents opportunity.
How do customers experience your brand?
'Being' agile vs ‘doing' agile
How rewarding is your customer loyalty programme?
Five ways to grow an authentic social community
While numbers still count towards the reach of a brand’s digital presence, there's been a shift from quantity to quality. In the online space social communities gather, holding conversations endorsing, supporting and giving feedback on your brand. Growing this community organically takes time, so here are some tips to help build relationships with your online community that will last the distance.
Finding value in loyalty programmes
As a retailer, it’s probably fair to say your loyalty programme focuses strongly on what you can do to reward and engage customers so they want to return to your store make a purchase. While it makes good business sense to put your customers first, there is also a bounty of benefits for you, the retailer!
