Infinity drives U-GO’s launch into the market
Key results
- Fast rollout of unattended fuel sites
- No need to run multiple systems across channels
- Easily repurpose existing systems and infrastructure
When Z Energy (Z) launched the U-GO fuel station brand in New Zealand earlier this year, it was looking to meet the needs of customers who want to match great value with fast and convenient self-service. It was also building on its reputation as a leading fuel retailer in the New Zealand market.
With a nationwide network of retail service stations, Z offers customers a range of full-service amenities, including hot food, snacks and coffee, car washes, EV charging and trailer hire, as well as the Z Rewards loyalty programme.
By converting select existing stations into U-GO sites that offer only pay-at-the-pump fuel delivery, the company was able to keep serving its customers in a way that best suited them but without incurring the cost of building new locations from the ground up.
As Z’s Customer General Manager Tim Bailey said, “We've identified a small number of locations in our current network where a self-service fuel station would better meet customer needs. We're working to convert these into U-GO branded sites now. Z and U-GO have different offers and are designed to appeal to different customers.”
In making the transition, Z turned to its long-term partner Triquestra to provide the retail solution that would underpin the new offering, via the Infinity retail management system.
Triquestra has worked alongside Z to deliver a range of services and offers at its attended sites, including the Pumped and Z Rewards loyalty schemes, virtual fuel solution Sharetank, as well as comprehensive wet stock and dry stock POS functionality. Infinity’s flexibility meant that U-GO could use the same underlying retail solution, stripped back to suit the needs of unattended sites.
It also meant that U-GO sites could be up and running quickly. Implementing a single, modular platform across all retail channels allowed Z to scale efficiently and avoid the usual complexity that comes with managing multiple systems. The result has been a quick and seamless rollout at unattended sites.
““We’ve been able to roll out technology quickly by configuring existing tools instead of building custom solutions. This has allowed us to tailor the solution to the market in just a few days.””
By leveraging the power of Infinity, U-GO has brought greater competition into the self-service fuel retail market in New Zealand, offering competitive local fuel pricing for all U-GO customers.
Interested in how Z Energy implemented Infinity across attended and unattended sites? Get in touch.
For more on how to modernise fuel retail loyalty and CX, check out our blog 👉
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