Infinity’s flexibility and consistency support Goldpine’s special pricing strategy
“In terms of retail point of sale, Infinity POS software is the best there is. It’s so smart that not only does it apply the special pricing rules, it also looks to see if any other specials apply and makes sure the special pricing does not fall below our minimum margin so we can be sure we’re not just giving stuff away.” Simon Gutschlag, IT Manager
Goldpine is a family-owned, outdoor timber specialist business that’s been operating for more than 30 years. Its customers include farmers, fencing contractors and landscapers, and the Goldpine team makes sure it has the best product stock and provides the very best advice.
Goldpine operates in a multichannel environment and gives customers the option to pre-order material for upcoming projects either over the phone or in one of their 22 stores. Goldpine uses its intranet, which houses the company’s bespoke CRM database, to identify customers when orders are placed.
“We have certain important customers, like trade customers who buy large quantities of product, or those who spend significant amounts. These customers are in pricing groups and receive special pricing,” says Simon Gutschlag, Goldpine’s IT Manager.
The retailer’s challenge was to ensure that intranet orders had the same special pricing rules applied as those applied at the counter. In particular, Goldpine wanted to be able to import the powerful special pricing capability of its Infinity POS software into its intranet.
The Infinity solution
Goldpine’s in-house IT team, assisted by Triquestra, integrated its Infinity POS software with its intranet and created a robust interface that keeps the two systems working together in real-time.
“We believe customers pay us in two ways, with money and with information. We can capture the information by asking questions or by analysing what they have ordered,” says Simon.
“In terms of retail point of sale, Infinity POS software is the best there is. It’s so smart that not only does it apply the special pricing rules, its also looks to see if any other specials apply and makes sure the special pricing does not fall below our minimum margin so we can be sure we’re not just giving stuff away.”
While Goldpine’s strategy is to build as many systems in house as possible, the team realised that it would never be able to keep pace with retail point of sale software developments if it tried to go it alone.
Simon says, “Infinity POS software will be a different product in two years time. Part of our intranet build was to design it in such a way that we captured the smarts that are constantly being added to Infinity.”
Infinity’s flexible pricing capability – available through Infinity’s inventory management software – means that Goldpine can vary prices from store to store and from region to region to maximise stock rotation and margins. The Goldpine intranet is totally aligned to the Infinity POS system so customers have the same special pricing rules applied whether they place an intranet order or just turn up at the counter.
“Customers in a dairying area like Gore have different needs from customers in a wine growing region like Blenheim. We are able to tweak our prices to reflect the different product mix and demand in each store. We believe that the special pricing gives us a competitive advantage when it comes to creating strong relationships with high value customers,” says Simon.