I’ve been attending the AgileNZ conference since it was established in 2014, and the 2016 event got me thinking about this topic. The theme this year was ‘Delivering Digital’ in a world where every business is becoming a software business.
How rewarding is your customer loyalty programme?
Five ways to grow an authentic social community
While numbers still count towards the reach of a brand’s digital presence, there's been a shift from quantity to quality. In the online space social communities gather, holding conversations endorsing, supporting and giving feedback on your brand. Growing this community organically takes time, so here are some tips to help build relationships with your online community that will last the distance.
Finding value in loyalty programmes
As a retailer, it’s probably fair to say your loyalty programme focuses strongly on what you can do to reward and engage customers so they want to return to your store make a purchase. While it makes good business sense to put your customers first, there is also a bounty of benefits for you, the retailer!
