Infinity now supports eWIC cards in the US

Infinity is bridging the technology gap between retailers and the US Department of Agriculture’s Women, Infant and Children (WIC) program to help stores serve customers faster and more accurately.

The WIC program looks after the health of low-income women, infants, and children up to age 5 by giving eligible participants vouchers to purchase specific, nutritious food items.


Until recently, these vouchers were paper-based. Now, US states are introducing eWIC cards – electronic cards that store all of a WIC participant’s benefit information and can be used to pay for groceries.

We’re pleased to announce that with the help of our partner Cypress Solutions, Infinity is one of the first point of sale systems to enable eWIC card payments in California, certified with First Data.

This integration offers many advantages to WIC retailers and program participants:

  • There’s only one transaction to process because Infinity connects directly to WIC via First Data – no additional systems are required so everything’s faster.

  • Item master data can be updated quickly and accurately based on the approved product list.

  • Stores can be confident that pricing is correct on items that have mandated prices.

  • Shoppers can check their item balance on their card before shopping then pay with their eWIC card alone or in combination with other payment types.

  • Shoppers can get a receipt at the end of a transaction and see which items they have left and when they expire.

  • Both store staff and shoppers can be confident that benefit information is secure and accurate.

Infinity specialises in POS for complex sales processes and we’ve integrated with government systems in other countries. If you too would like a retail system that seamlessly connects you to head office, outside parties and to your customers, talk to us.