Fonterra Farm Source and Infinity: Helping farmers get things done


We’re very pleased to announce that the Fonterra Farm Source retail network will complete a major upgrade of Infinity as a result of an extensive RFP process.


Farm Source is Fonterra’s face and place in the rural community.

There are 70 Farm Source stores around New Zealand plus an online portal, dedicated store staff and Technical Sales Representatives who help ensure farmers are using the best products for their businesses.  

After 10 years of using Infinity as its point of sale system, the Farm Source team wanted to make sure its next generation retail platform would be able to meet today’s customer experience goals and handle their future requirements.


Kevin Shaw, Farm Source Chief Financial Officer, says, “Since Infinity was first implemented in 2008, our store business model has changed significantly and so have customer expectations for a seamless retail and service experience. The RFP process showed us that Infinity has definitely moved with the times and can give us the unified architecture, tools and capabilities we want in order to deliver excellent service.”


With an upgrade to Infinity’s full unified commerce platform, Farm Source will have one single source of inventory, sales and customer data to lay the foundations to serve farmers better than ever by:

  • Letting customers shop seamlessly regardless of channel

  • Personalising experiences, promotions and products

  • Making customers feel valued; and

  • Empowering in-store staff to sell stock for delivery or collection, no matter where the customer or stock are located.

“Farm Source’s POS needs are quite complex because of our mix of retail and service offerings. We want our customers to be able to buy what they need, get accurate advice and recommendations, and have a great experience with us every time. With the Infinity team’s agribusiness, unified commerce and B2B sales expertise on board, I’m confident Infinity is the right platform for us and our farmers,” says Kevin.