Cloud Insights with Mike Baxter

Why cloud edge is the new battleground for retailers.

Here we bring you insights and updates on how cloud edge helps create frictionless retail experiences.

Watch our 4 part video series where Mike Baxter, our Chief Technology Officer, explains Cloud Edge and why it’s important.

Watch Mike explain how edge computing works and why it’s important for rich retail experiences.

Hear Mike explain the limitations of the traditional centralised data centre, and describe three drivers behind the rise in cloud edge.

Watch Mike describe the five major benefits for retailers investing in edge computing.

Hear Mike describe how cloud edge is transforming retail, with use cases from retail innovators.

Why edge computing is what retail needs now

Get our guide to find out how cloud edge can help you shift focus to the store to create the omnichannel experiences consumers now expect.

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What is unified commerce?

Unified commerce is the term used for a retail software system which connects all your inventory and customer data to all your online, in-store and mobile sales channels. 

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