Offer a much more rewarding customer experience.
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With Infinity, you get a single customer view that’s accessible in any channel. Web sales, app orders, call centre and in-store transactions are captured in one place, so you’ve got amazing insight on each person that shops with you.

Combine that constant goldmine of information with Infinity’s loyalty capabilities and you can give customers highly personalised offers and experiences like never before. Create earning and reward opportunities based on what customers bought, how long and how often they’ve shopped with you, their profitability, whether they’re a trade or retail customer and much more.
It all starts with one unique code

Let customers sign up to your programme in any channel. You decide on the information you want to collect, and where and how to recognise members. You can give customers a physical membership card, a keyring tag, a QR code within your app, or let them validate their membership with a phone number or email address. Set your programme up with points to earn or dollar thresholds to reach.
All these options are possible because each of your programme members is assigned a unique code and all their contact, points, offers and rewards information is attached to that code.
Once a customer is added and active, your in-store, call centre and head office staff can see a customer’s lifetime points balance and current rewards offers at any time to remind them of what they’re eligible for or close to achieving. These same team members can edit a customer’s membership details and even add notes against individual loyalty transactions. Customers can check their status and rewards and edit their details on your website.
Infinity’s APIs can be used to link with your marketing automation system so you can communicate members’ rewards status, new points offers, upcoming expiry dates, personalised offers and other important information by email and text.
Brett Smith has 100 points. $10 offer is now available.
This coffee’s on us!
Subject: You’ve now got Silver Status - here are your offers
Hi Janie! You’ve spent $200 so you’ve now got Silver Status. Look out for monthly rewards vouchers!
Congratulations - you’ve now got 50 points.

You don’t have to compromise the amount of data you collect at sign up to keep your point of sale queue-free. Simply ask for minimum information at checkout - such as phone number or email address, then incentivise customers to go online to fill out a richer profile by including a discount offer on their receipt.
You can encourage shoppers to come in store by offering bonus points on click-and-collect.
Infinity Loyalty lets you choose a customer’s earning criteria depending on their value to your business, upselling opportunities, products that are similar to what they’ve previously bought, products you’d like to promote and more. You can let a customer’s points accumulate across multiple transactions and notify them of rewards that are available when they reach a certain threshold. Let customers earn based on:
Infinity gives you options for rewarding customers that you can change whenever you want.
Apply a dollar or percentage discount to a specific product.
Give the customer a dollar or percentage discount off their total sale.
A great way to thank or acknowledge customers for specific actions or events. You set the criteria.
The Infinity team will set things up smartly from the beginning, including all the elements that will make your loyalty programme stand out from the competition and run smoothly.
We’ll help you set up:
Because all customer and transaction data is captured in Infinity, you can easily:
We’ve taken all the power of Infinity’s point of sale, inventory, order, customer and analytics retail software and put it on an open platform.
Discover everything you need to launch, manage, and scale your business.
Unified commerce is the term used for a retail software system which connects all your inventory and customer data to all your online, in-store and mobile sales channels.
Use our extensive resources to learn more.
We’d love to show you all Infinity Loyalty can do as part of the full Infinity unified commerce platform or to integrate with your existing systems.
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