Generally, Gen Z consumers are known to be a little impatient (thanks to the instant gratification expectations set by the online world), are seamless multi-taskers across devices and apps, have fairly short attention spans, and are quick to change products and services if they’re not up to standard.
While numbers still count towards the reach of a brand’s digital presence, there's been a shift from quantity to quality. In the online space social communities gather, holding conversations endorsing, supporting and giving feedback on your brand. Growing this community organically takes time, so here are some tips to help build relationships with your online community that will last the distance.
As a retailer, it’s probably fair to say your loyalty programme focuses strongly on what you can do to reward and engage customers so they want to return to your store make a purchase. While it makes good business sense to put your customers first, there is also a bounty of benefits for you, the retailer!
