Omnichannel

Exploring Omnichannel

Exploring Omnichannel

Where once the task of purchasing an item involved bricks and mortar stores only, payment with cash or cheque at the point of sale (POS), followed by leaving the store with the purchase, we now live in a world where the task is a little more, well, omnichannel.

PWC Total Retail 2016

PWC Total Retail 2016

Consumers are pushing the boundaries of shopping, displaying behaviours that are revolutionising the retail world as we now know it, says PWC in its latest survey.